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Please consider this free-reprint article written by:
Trever Dellinious
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Article Title: Optin, Your Key To Effective Email Marketing.
Author: Trever Dellinious
Word Count: 494
Article URL: http://www.isnare.com/?aid=52594&ca=Marketing
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You know what an optin is right? You know, that little box that
pops up on many sales pages that offers you more information or
a free newsletter if you become a registered member or some
crap like that. Well it may seem annoying and like a waste of
valuable time and space, but let me change your thinking on
them right now. It is critical that you know just how effective
these little things are in the broader scope of bulk email
marketing. They literally will double, triple, or even
quadruple your income if you use them appropriately.
So what is the basic idea of the optin? Well you have heard of
email marketing where you form a list of people that are
interested in your product (or other similar things) enough to
learn more but not yet interested in making a purchase. Well
the optin tool is what forms this list. Then once the list is
formed you send them emails that expose their need or a problem
that they may or may not realize they have and offer your
product as a solution. It's sounds crazy and a bit cheesy, I
know, but you would be amazed at how effective it is. The lists
that you form are also valuable for other selling other products
to that subset of customers as well.
Yeah, well all you need is a simple software tool that adds the
optin box and then sorts and manages the lists that are formed.
It then allows you to input the emails that you want sent out,
in a specific order, and at a specific time interval, and then
tracks the outcomes to help you evaluate what emails are good
and which ones need more work. So what at first seems
relatively simple becomes a complex and incredibly valuable
tool for any serious internet marketer who is always looking
for ways to increase his (or her) conversions on any or all of
his products.
So why is the optin tool so effective? Well, that's a great
question and unfortunately not one that has a good complete
answer. But i will take a stab at it by giving you some of my
ideas that could explain the amazing effectiveness of the
optin.
For one thing it allows the customer to delay making a decision
on something that they haven't totally thought through. Either
they didn't realize they needed it as bad as your are telling
them they do or it was just a quick idea that they were
checking out for the first time. Second the optin generally
gives the bait of free information about strategy or how the
product works or life in general. And you know that humans LOVE
free stuff so this reels them right in and the rest is simply
age old marketing tricks. So there are my two cents, but
seriously -- don't let this opportunity escape!
About The Author: Trever Dellinious is an expert in the field
of email marketing and optin technology in particular. He
currently consults and conducts seminars all over the world on
this exciting marketing technique. Go to
http://www.optinhelp.info to learn more.
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