ArticleBlaster Social Bookmarking - The Ultimate Viral Marketing

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Please consider this free-reprint article written by:
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Article Title: Social Bookmarking - The Ultimate Viral
Marketing
Author: Matt DeAngelis
Word Count: 475
Article URL: http://www.isnare.com/?aid=52324&ca=Marketing
Format: 64cpl
Author's Email Address: matt[at]netresource.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=52324

================== ARTICLE START ==================
Social Bookmarking could be one of the best things that ever
happened to websites and blogs.

Basically Social Bookmarketing sites allow users to create a
set of content bookmarks. These bookmarks are organized by
tags, which are (usually) arbitrary words or phrases the user
can assign to content. This gives the user a way to classify,
rank and organize content using tags. The most popular Social
Bookmarking Site is del.ici.ous, which has millions of users.

Social Bookmarking sites have an intrinsic advantage over
search engines and other bots � people choose what to bookmark
rather than relying on a program to categorize and qualify
content. There is an implied quality in something that someone
has taken the time to select.

Social Bookmarkers read other people�s bookmarks and add them
to their own if they like them. There are also RSS feeds so
people can see what others are tagging, which I think is really
cool, and a textbook example of viral marketing.

About 4% of my referrers this month are del.icio.us related,
including .8% off the home page, meaning that people click on
my link when they see it pop up in their RSS feed. I get a
goodly amount of traffic from technorati as well, but I would
call that site a business bookmarking site, so I�m not going to
mention it here.

I only provide a facility on AffiliateBlog for del.icio.us
tagging. There is a terrific WordPress plugin called Sociable
that allows direct tagging for tons of Social Bookmarking
sites. If you don�t have it as part of your blog you should get
it and install it today. This blog is being redesigned and
should be done in a few weeks. The new design will incorporate
Sociable.

So�what can YOU do to get the social bookmarking virus ramped
up? I see two basic considerations:

1. Write good content. Darren Rouse had an interesting
observation about del.icio.us items that make it to the top of
the site. You can take a look, but basically he observes that
lists, how-tos, technical articles and humor get to the top
faster.

2. Give people the tools to bookmark easily. If you have a
blog, use Sociable. It�s terrific. If you have a site, there
are plenty of interesting tools that will help you make it easy
for your visitors to bookmark your content. AddtoBookmarks.com
is a good one.

There are Social Bookmarking sites popping up all over the
place. Here are the Top 10. Where did I find them? In someone�s
bookmark list on Listable, of course.

Del.icio.us
Listible
Digg
StumbleUpon
BlinkList
Spurl
Magnolia
Furl
BlogMarks
Reddit

About The Author: Matt DeAngelis runs
http://www.AffiliateBlog.com. Matt is the former CTO of Modem
Media, a pioneer in the Internet ad space. As a foot soldier in
the Internet revolution, Matt devised the technology behind many
of the most successful ad campaigns of the time. Affiliate Blog
offers insights on Marketing and the top Affiliate Programs on
the Net.

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