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Article Title:
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19 Rules For Writing Killer Headlines
Article Description:
====================
Following are 19 rules you can use to write headlines that will
reach out and force the prospect to read your website and sales
letter.
Additional Article Information:
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436 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-12 16:26:00
Written By: Dan Lok
Copyright: 2006
Contact Email: mailto:article@dansrant.com
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19 Rules For Writing Killer Headlines
Copyright � 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
Following are 19 rules you can use to write headlines that will
reach out and force the prospect to read your website and sales
letter.
1. Your headline must offer something that your target market
wants very badly.
2. Your headline must include something of self interest to the
reader.
3. If your product is new or improved, say so in the headline.
4. Do not just invoke curiosity in your headline, you must also
include something of interest to the reader.
5. Avoid negativity in your headline. Always turn the negative
into a positive statement.
6. Your headline shoudl suggest a quick and easy way to achieve
the benefit(s) stated.
7. Your headline should be believable.
8. Determine what would make you buy your product, and then try
to incorporate that idea into your headline.
9. Avoid making your headline so short that you don't get the
main point across.
10. Avoid clever headlines that makes the reader think "how
clever." Cleverness rarely gets people to read your web page or
spend money.
11. Avoid headlines that sound dead, or like they should be at
the bottom of the statue like "To Server Humanity Better..."
12. Suggest in your headline that your copy contains useful and
valuable information.
13. Use your headline to reach out and grab the reader's
attention.
14. Avoid hard to grasp headlines that require the reader to
think about what you are saying.
15. NEVER trust your own reaction to your headlines. Instead, get
the reaction of someone else.
16. If you emphasize a word in your headline, make sure that word
means something and is important.
17. Remember that large type words act as a stopper. They get
people to stop and pay attention, so choose the best words that
will get the most attention.
18. Don't let an artist or layout person decide which headline
words to emphasize. An artest thinks in terms of color contrasts
and tones, not in terms of making money!
19. Avoid writing an ad that attracts the wrong people. Make sure
your headline attracts the people that are most interested in
what you have to offer.
If you will follow these simple guidelines for writing your
headline copy, you will be more likely to have a successful
headline and a successful ad! Take some time right now and look
back over these guidelines.
Then, try to write your own headlines. When you have a few that
you think are wonderful, run them by a friend. If that friend
asks to see the rest of your copy, you know you have written a
true killer headline.
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Dan Lok is widely known as "The World's #1 Website Conversion
Expert!" But what do you care? Well, if you rush over to his
site... I think you'll come to your own conclusion that he's the
real deal when you see how much FREE (yet extremely valuable!)
profit-producing info he's giving away. Check it out now at:
http://www.WebsiteConversionExpert.com
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