*****************************************************************
Message delivered directly to members of the group:
internet_marketing_articleblaster@yahoogroups.com
*****************************************************************
Please consider this free-reprint article written by:
Heather Jacobson
==================
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in
free-only publications such as a website or an ezine as long as
the bylines are included.
- You are not allowed to use this article for commercial
purposes. The article should only be reprinted in a publicly
accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any
sites/publications that contains or supports hate, violence,
porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited
Commercial Email) or SPAM. This article MUST be distributed in
an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we
ask that you send a copy of the newsletter or ezine that
contains the article to heather[at]valleyva.net (replace [at]
with @)
- If you post this article in a website/forum/blog, ALL links
MUST be set to hyperlinks and we ask that you send a copy of
the URL where the article is posted to heather[at]valleyva.net
(replace [at] with @)
- We request that you ask permission from the author if you
want to publish this article in print.
The role of iSnare.com is only to distribute this article as
part of its Article Distribution feature (
http://www.isnare.com/distribution.php ). iSnare.com does NOT
own this article, please respect the author's copyright and
this publication/reprint terms. If you do not agree to any of
these terms, please do not reprint or publish this article.
==================
Article Title: Is There Too Much "Noise" In Your Message?
Author: Heather Jacobson
Word Count: 752
Article URL: http://www.isnare.com/?aid=50214&ca=Marketing
Format: 64cpl
Author's Email Address: heather[at]valleyva.net (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=50214
================== ARTICLE START ==================
I am all for advertising. It�s a way of life, and it is needed.
I know that without advertising, my local broadcast channels
would not be free. I know the power of advertising. I have used
advertising in various methods, and I place other people�s ads
on my blogs, websites, and in my newsletters.
However, there comes a time when it�s too much.
I subscribe to two paid print newsletters every month. They are
both put out by well-known marketers, both men I believe are at
the �genius� level when it comes to marketing. I admire them,
and I aspire to be like them, so I jumped at the chance to
subscribe.
In order to avoid publicly bad-mouthing anyone, I�ll call them
Marketer A and Marketer B.
Marketer A�s came first � a 16 page newsletter in a booklet
format that was nicely formatted. I gobbled up the information
in the newsletter, as well as in the CD that accompanied it.
Marketer B�s came later � the envelope was huge and I assumed
that it was packed with information. While it did include some
great content, the majority of it was information promoting his
other products. It took me some time to weed through everything
to find the newsletter, and when I finally did, I couldn�t
differentiate between the information and the advertisements! I
put it away, thinking I would come back later to read it. It�s
still sitting there.
This month, Marketer A sent his newsletter, and again I dove
right into the information and walked away from it thinking
he�s a genius. Marketer B�s newsletter arrived the next day,
again filled with advertisements.
I�m confused, and a confused mind says no. I�m sure there must
be some wonderful information within those 16 pages, but I
can�t get past all the ads. When the CD came, it was only a
recording of a free teleclass promoting someone else�s $1200
course!
When I sign up for a free teleclass I expect sales and hype.
There�s a reason that it�s free. I can get past it. But when I
pay for it, I�m not expecting to pay for another ad.
Not only that, but because I�m a �valued subscriber� I receive
at least one fax a week asking me to join something else that
costs $197 a month. Even as I wrote this article, I received an
email mirroring what the fax said.
This is just my personal opinion. However, I wonder how many
others get distracted by all the �noise� in various
newsletters. This man is greatly respected in the marketing
community, and it bothers me that I�m not able to digest the
information.
If the newsletter was free or low cost, I don�t think I would
mind as much. However, I pay $40 each month for this
information, and right now it is a wasted $40. I have not been
able to find anything in this newsletter to apply to my
business.
So here are a few guidelines for including ads in your
publications:
1. Have a good balance of ads and information. If your ads
outweigh the information, people probably are not reading what
you have to say. If you offer a paid subscription, your ads
should be no more than 20% of your information. They are paying
for your knowledge, not your ads.
2. Place your ads where they are seen, but don�t let them
distract from your information. Don�t hide the content that
your readers are interested in.
3. Make sure your ads compliment the information that you are
conveying. If you�re discussing how to build a website, then an
ad about a domain name sale or web hosting would be acceptable;
a Viagra ad, on the other hand, would not.
The fact is ads are part of our society. For many of us, it�s
how we keep our publications or services free. However, when
the information gets lost in the ads, the message we are trying
to convey gets lost, t. Our credibility has the potential to be
diminished, and we may lose readers in the end. So what is the
rule of thumb for using ads in a publication? Keep the noise
low so you can hear your subscribers sing your praises!
About The Author: Heather Jacobson doesn't pay for advertising
and marketing if she doesn't have to and has grown a successful
virtual assistant business spending less than $100 in marketing
costs. To discover how she did it and claim 10 inexpensive
marketing tips visit http://www.10freetips.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=50214
================== ARTICLE END ==================
For more free-reprint articles by Heather Jacobson please
visit:
http://www.isnare.com/?s=author&a=Heather+Jacobson
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/
<*> To unsubscribe from this group, send an email to:
internet_marketing_articleblaster-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
No comments:
Post a Comment