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Please consider this free-reprint article written by:
Kris Bickell
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Article Title: How To Promote Your Home Based Business On A
Shoestring Budget!
Author: Kris Bickell
Word Count: 537
Article URL: http://www.isnare.com/?aid=51716&ca=Marketing
Format: 64cpl
Author's Email Address: kbick1[at]yahoo.com (replace [at] with
@)
Easy Publish Tool: http://www.isnare.com/html.php?aid=51716
================== ARTICLE START ==================
Getting customers is the key to success in any business. There
are many ways to promote your home based business - the only
way to know which ones are best for your business is to test.
Here are some tips for getting customers without spending a
fortune!
1. Tell everyone you know that you are starting a business AND
ask them to tell everyone they know. Word of mouth is a great
way to promote your business, especially if your business is
local. And best of all, it's FREE!
2. Join your local chamber of commerce (especially if most of
your customers will come from your local area). Networking
won't get you customers over night, but you never know where
you'll find business - and where you'll find others to help
promote your business. Plus, you'll also get access to a
variety of services, discounts, etc.
3. Advertise in your local newspaper. Many local newspapers
have sections for new businesses, and this is a great and
cost-effective way to reach customers in your area!
4. Post flyers and hand out business cards whenever possible.
5. Advertise in national magazines and newspaper your customers
read. Trade magazines are a great way to target your advertising
- and reach the exact people who need and want what your
business offers. Even a small classified ad can generate a
large return.
6. Create a website. Whether your business is local or
national, putting your business online is a must these days.
Even if you don't sell anything that can be bought online, you
can provide valuable information to prospective customers
through the Internet.
7. Promote your website in all of your literature - business
cards, stationary, emails, etc.
8. Learn how to "optimize" your website to get free traffic on
search engines such as Google and Yahoo. You can select
specific terms that customers use in your industry, and you can
promote your business world-wide - or just in your city.
9. Use Pay-Per-Click advertising on Google and Yahoo. You can
select the terms your customers use to find information they
are looking for, and pay each time they click on one of your
ads. You can set the amount you pay for each click, test your
ads quickly, and gain visibility quickly in the search engines
(getting high rankings for free does take some time).
10. Advertise in print and email newsletters your customers
read and websites your customers visit. This is another great
way to get your business in front of the right people, without
spending a fortune. Offer free information (course, newsletter,
how-to booklet on your industry, buyer's guide, etc.) to
increase the response rate.
11. Write articles and submit to magazines, newsletters, and
websites to share your knowledge and make yourself an expert in
your field. Establishing credibility and gaining visibility will
make people want to do business with you!
12. Create a follow-up plan to stay in contact with people who
respond to all of your ads. The more you can keep your business
in front of potential customers, the more likely they will be
able to find you when they are ready to buy what you offer!
About The Author: Kris Bickell is the owner of
www.Debt-Tips.com, for consumers struggling with money
problems. For tips on getting out of debt and making extra
money online, sign up for the free course 5 Simple Steps To
Getting Out Of Debt Faster & Saving Lots Of Money!
http://www.debt-tips.com
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