Tuesday, May 09, 2006

ArticleBlaster 10 Ways To Ensure Your Flyer Avoids The Bin


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Please consider this free-reprint article written by:
Chris Riley

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Article Title: 10 Ways To Ensure Your Flyer Avoids The Bin
Author: Chris Riley
Word Count: 328
Article URL: http://www.isnare.com/?aid=51806&ca=Marketing
Format: 64cpl
Author's Email Address: smileyriley21[at]gmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=51806

================== ARTICLE START ==================
Flyers are an excellent marketing tool to promote a club night
or event. They are commonly used for student promotions
throughout the country.

You want your flyers to travel all over town, only you'd  
probably prefer it wasn't in the dustcart or stuck to the
bottom of someone's shoe. What steps can you take to avoid
this?

Here's a few hints and tricks to help your flyers avoid the
trash:

1. Don't miss the boat before you start. Double-check local
Fresher's week and 2005/06 term dates with your local
universities, as they vary nationwide.

2. Make sure there's a reason for students to keep your
flyers. Can you include a drinks' promotion, discount or
special offer in the copy?

3. Always include the key facts. Students need to know what,
when, why, how and where. List all relevant info, such as
prices, times, dates, venue or address, contact details and
your url.

4. Always double check your spelling and grammar before you
go to print.

5. It may sound obvious but do a spot check on the reliability
of your delivery agents. You've got a great deal on print,
don't blow it with distribution.

6. Remember to leave your flyers in the places where your
target student hangs out, read Meet the students for some
helpful placement ideas.

7. Strong visuals or topical humour help students to remember
your promotion. They may even stick your flyer on their bedroom
wall; beats the Simon Cowell poster their mum bought them for
Christmas.

8. Ask a few local students their opinion of your sample flyer
designs to see which one has the most market appeal.

9. Want to increase sales and profit? Handing out the flyer
yourself can maximise your budget. Your personal enthusiasm and
a friendly face can work wonders.

10. Er, try not to stand near a bin.


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