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Please consider this free-reprint article written by:
Mario Churchill
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Article Title: Using Research To Keep Your Internet Marketing
Business Competitive
Author: Mario Churchill
Word Count: 784
Article URL: http://www.isnare.com/?aid=113892&ca=Marketing
Format: 64cpl
Author's Email Address: article.mario[at]gmail.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=113892
================== ARTICLE START ==================
Success rarely comes automatically to an internet business. It
is still the result of hard work and careful planning. And
planning requires research. Part of what makes an internet
marketing venture profitable is a well-thought-out strategy of
how to attract clients and promote the product effectively.
Otherwise, the business could end up floating without direction
in the wide expanse of the web.
Research is key to a successful internet marketing business,
but like any other marketing tool, it is only effective if used
well. Here's how:
Know your market
Going into internet marketing blind is like trying to pop
balloons with darts in the dark. You might hit some and feel
lucky, but probability very rarely favors the players. Just go
to Las Vegas any day and you'll see why casinos still stand.
Since almost anything can be sold online nowadays, going in
without knowing who to sell to is a waste of time and effort.
Do some research on what internet surfers like, what kind of
sites they are attracted to and most importantly, what kind of
stuff they actually buy. Positioning your product or service
using this information can do wonders for your revenue.
Know your competitor.
Internet marketing is much like traditional marketing, in that
you also need to know how and what your product stands against.
It's easy to be carried away by the promise that internet
marketing is for everyone and marketers can just ignore their
environment. This is a fatal mistake.
If your product has to stand out, you will need to do research
on what makes it different from everything else. And that
involves a little sleuthing on your part. Get to know your
competitors, their products and their market. Find out how
they promote and sell, how much traffic they get and why and
then use this information to better tailor your product and
keep it at par or better, a cut above the rest.
Keep the traffic in your direction
If you know what makes surfers tick, you can take a look at
your site and your promotion tools and see if what you're doing
currently is right or a total waste of time. You might need to
do a little site tweaking, add freebies like shareware and
ebooks and revamp your marketing concept to come up with a site
and product that people actually want to check out and buy.
To do this, you will have to make yourself visible on the net.
Use articles and provide links to your site, offer useful
information and tips, even free stuff. If your site is worth
visiting, it will attract more people who will come back and
actually stay to check things out.
Keep content fresh and relevant
To keep abreast with the changing demands, you will need to
keep your site look brand new on a regular basis. Publish new
contents to add to your site and keep your old info and
articles in an easy to browse archive. Writing new articles or
publishing new product photos and ads not only keep your site
from looking stale, it will also do well to optimize it for
search engines. You have a better chance of popping up high on
a search engine list if your content is not only optimized, but
new as well.
Keep up with trends
Markets do change and it is quite rare to see a product or
service remain in its original state and still be a bestseller,
unless it's Coke or Dove, and those don�t rely on the internet
to get sold. As more and more people use the internet for
information and business, internet marketers need to use
research to see and accept that trends come and go and adapting
is not really compromise � it's survival and a keen marketing
strategy.
Finding the right pack to hunt with
Lone wolves do survive in the increasingly competitive world of
internet marketing and many of them have been successful with
their venture. However, finding the right circle to associate
your business with could also work to your advantage. Remember
how networking is still a highly effective strategy in
traditional business? It works just as well online.
But as an internet marketer, you must be careful where you put
your money in, since association with some bigger names and
inclusion in well-browsed directories can cost a few dollars.
This is where you will need to do a little background research
on possible partnerships to find out which is the more
profitable one to have.
About The Author: Mario Churchill is a freelance author and has
written over 200 articles on various subjects. For more
information checkout http://www.nicheaday.com and
http://traininga2z.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=113892
================== ARTICLE END ==================
For more free-reprint articles by Mario Churchill please visit:
http://www.isnare.com/?s=author&a=Mario+Churchill
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