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Article Title: Closing The Sale With Mailers
Author: Zachary Thompson
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One of the hardest parts of doing business is actually closing
the sale. It is rare for people to buy on impulse, and this
means you will have to work with prospective customers to close
the sale. One of the most powerful tools you can use is a
mailer.
What is a mailer? It is a sequence of messages set up on your
autoresponder. These messages are scheduled and sent to your
recipient at timed intervals. They are used primarily for
closing sales, or getting prospects to join your opportunity.
Setting up: Setting up a mailer is easy to do. Firstly you will
need to subscribe to an autoresponder service. You can do this
by paying a monthly subscription fee, and they will take care
of list management and sending out emails. You will write 6 or
10 messages and then schedule them to go out at certain dates.
They can be daily, weekly or whatever your business needs. You
can set up a link to your mailer sequence on your website or in
your newsletter.
More information: The most common form of mailer for closing a
sale is one that provides more information. Many people will
want more information on a product before buying. They will
click on a link, on your website or in your newsletter to get
this.
This mailer can be set up with 6 daily messages or any number
of messages over any period of time! They will be presenting
the benefits of your product or service and giving more
information. This is a powerful way to close many sales and
once you have set it up will run on autopilot.
When recruiting your team for MLM business purposes, mailers
are very good for persuading prospects to join your network.
They can again be set up for daily messages about your
opportunity and of course emphasizing the benefits of joining.
Do not make this a hard sell; always use soft sell, and pre
selling tactics. Make your prospects curious and excited to
know more so that they will eventually join your opportunity.
Make multiple mailers: Make more than one mailer and split
test. Split your prospects list by using different links. Send
one mailer to one section of your prospects and another to the
other section. See which one gains the most team members. You
will then know which mailer to use for maximum efficiency. Use
different ones for multiple opportunities. You can offer your
established team members a chance to join related
opportunities. Once they trust you they will often be happy to
join you in other ventures.
As you can see mailers can be used very successfully to close
sales and best of all they will work on autopilot. This will
save you time and a lot of advertising money.
About The Author: Zach Thompson is a 23 year-old internet
marketer & business coach. To read Zach's reviews of nutrition
mlm companys go to: http://www.nutritio
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