Tuesday, January 02, 2007

ArticleBlaster The Benefits Of Automated Telemarketing


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Please consider this free-reprint article written by:
Barbara Williams

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Article Title: The Benefits Of Automated Telemarketing
Author: Barbara Williams
Word Count: 480
Article URL: http://www.isnare.com/?aid=114175&ca=Marketing
Format: 64cpl
Author's Email Address: newauthor[at]telus.net (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=114175

================== ARTICLE START ==================
Automated telemarketing is becoming an increasingly common
method for handling calls in the field of modern telemarketing.
A number of automated dialers were developed recently,
apparently resulting in a rash of automated calls over the last
few months.

What sets the automated telemarketing system apart from other
methods is that a computer-based automatic dialer is used to
make the call. A computer program is given a large list of
contacts, which it then automatically dials, delivering a
recorded message. The most common users of this system are
lenders, credit card companies, collection agents, and other
organizations.

Automated telemarketing offers a lot of benefits, the most
obvious of which is that that it allows customers to receive
important information without the need for agent intervention.
With automated telemarketing buyers and prospects can be
reached quickly, effectively and inexpensively. Many
telemarketing companies have noted that the lowered costs
inherent to this method can help generate highly profitable
inbound and outbound telemarketing results.

Automated telemarketing often employs an interactive voice
response (IVR) technology. Without this technology it would not
be possible to provide effective and affordable telemarketing
services. IVR works to enable prospective customers to interact
with databases and accomplish repetitive tasks without a paid
employee to assist them.

The other great advantage to using automated telemarketing with
IVR is that the inbound IVR can be applied to a wide range of
situations. Inbound telemarketing, customer surveys, help desk,
and even disaster backup can be assigned to the IVR. The IVR can
even ask callers for more information and then document those
calls into a priority database as part of a telemarketing lead
generation campaign. It's even possible for the IVR to capture
the callers' information and then transfer the calls to the
company's telemarketers and agents. This permits the modern
telemarketing company to offer the best of both automated and
live agent telemarketing.

There are even benefits for the customer provided by the use of
automated telemarketing. It can assist the customers with
finding the store or office by identifying where the caller is
located through the automatic number identification (ANI), or
by simply having the IVR menu ask them.

What really makes the automated telemarketing great is that it
makes building new and existing customer relationships,
particularly on the inbound automated telemarketing calls,
easier and less labor-intensive. The agents can take orders
quickly by simply capturing the order numbers, quantities,
addresses, as well as credit card information, and the computer
can deliver voice messages to businesses and consumers even when
no one is there or is answering the phone.

Despite all these benefits automated telemarketing is
prohibited in some states. The state of Washington is one
example. A telemarketing company should verify whether local
laws limit or prohibit the use of automated telemarketing
before purchasing a system.

About The Author: Barbara Williams contributes articles to
several popular web sites, most recently http://zyod.com and
http://tyrid.com

Please use the HTML version of this article at:
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For more free-reprint articles by Barbara Williams please
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