ArticleBlaster What You Need To Know Before Hiring A Copywriter

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Please consider this free-reprint article written by:
Gray Rollins

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Article Title: What You Need To Know Before Hiring A Copywriter
Author: Gray Rollins
Word Count: 435
Article URL: http://www.isnare.com/?aid=48532&ca=Marketing
Format: 64cpl
Author's Email Address: gary[at]yourqps.com (replace [at] with
@)

Easy Publish Tool: http://www.isnare.com/html.php?aid=48532

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The right copywriter can help you take your business to the
next level. If you are putting together text based marketing
material including a web site, a brochure, an advertisement, or
a direct marketing appeal letter, a copywriter who knows the
business of selling can really give you a leg up on the
competition. However, working with a copywriter can do your
business venture more harm than good if you make a hiring
mistake and end up with the wrong writer for your purposes, or
if you don�t know how to best take advantage of the skill set
your writer provides. To make sure you hire a copywriter who
will help you rather than hinder you, make sure your writer is
a good fit in two key ways. The best copywriter you can hire is
one who knows a lot, but wants to know more.

To do a great job on your project, the copywriter you hire
should know a lot about the specific format you�ll be working
in; about the audience you�ll be appealing to; and about the
industry the product or service you�re pitching is a part of.
Look for a copywriter who has a strong background doing work
similar to your project. From brochures to web sites to
persuasive slide shows, every marketing format has its own
unique demands, so make sure the writer you hire knows the
format you�ll be working with inside and out. The best brochure
writer may be a bust when it comes to creating a dynamic text
for the Internet, and vice versa, so be sure you pick someone
who is equipped to do the job you have.

However, experience and a strong portfolio aren�t enough on
their own. You need a copywriter who wants to know more about
your product or service; about your company�s vision; and about
the entrepreneurial mission that drives your company. These are
compelling ideas that a good copywriter can translate into
language that will help the customer understand why your
business is unique and valuable. The more curious the
copywriter is about your company, the better that writer will
be able to absorb the tenets of your business and then
communicate those facts to the readers. Marketing is all about
standing out from the pack, so look for a copywriter who wants
to know what is special about your work. A copywriter who wants
to know this kind of information is a copywriter who will want
to tell that kind of information when he or she sits down to
write.

About The Author: Gray Rollins is a featured writer for
DirectMailLeader. To learn more about copywriting, visit us at
http://www.directmailleader.com/marketing/directmarketingtips/
and http://www.directmailleader.com/directmailguide/

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For more free-reprint articles by Gray Rollins please visit:
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