ArticleBlaster Cross Promotiion Techniques That Work

Cross promotion is not a new idea. It has been used by
businesses for a very long time. For example, a real-estate
company may promote a certain lawyer to close a sale. In turn,
the lawyer will promote that agency in his firm. The system is
somewhat similar to the primitive barter system where people
traded items rather than using money. But how can anything
primitive fit into the online world of Internet Marketing? Very
easily!

A cross promotion is, simply stated, the trading of ad space.
Instead of paying for advertising space on a site, you simply
place someone else�s business ad on your page and your ad on
theirs. There are many ways to use cross promotions in your
internet business that can equate to effective and cost
efficient advertising.

One way is to use link exchanges. This is very effective when
considering cross promoting with a
company that is similar to yours. However, you should avoid
linking to a page that is in direct competition with yours. One
of the biggest pluses for using link exchanges is that some
search engines are factoring in hits from the sites that are
linked to your page when determining the ranking. Therefore,
linking to a more popular site can not only increase your
advertising and traffic, but also your search engine ranking.

When customers or potential customers subscribe to your ezine,
you can use this as an opportunity to use cross promotions. On
the same page that the customer subscribes to your ezine, make
available the opportunity to subscribe to another company�s
ezine. You can even exchange ad space in ezines and provide
recommendations for those with whom you cross promote. You may
even want to exchange column space in one another�s ezines.

Writing free articles that inform customers or potential
customers with information that is useful
and accurate can create a reputation for you and your business.
Readers will quickly come to know you as an expert on that
subject. In these articles, the author uses a byline to help
promote his site. Bylines are yet another way to use cross
promotions. You can use part of the space in your byline to
recommend someone else�s product.

If you have been considering writing an ebook, a joint venture
could mean increased profits for you and the person you are
partnering with. Cross promotion through ebooks is an excellent
way to allow for a wider topic and promote both your business
and your partner�s business. The ebook should contain
information that will benefit both businesses but remain
helpful to the reader. A good example of using cross promotions
through an ebook is a site selling used video games partnering
with a site selling gaming devices: two subjects that would
interest the same reader and most likely lead the reader to
both sites.

You should keep in mind that the recommendations you make are a
direct reflection of you, so choose
your� cross promotional businesses carefully. Also keep in mind
that it would be nice as a shopper to be able to link from one
site to another as a way to �shop around�. Also, never link or
recommend a site that�s in direct competition with you, since
this is not usually beneficial to you. Instead, recommend those
that are similar, such as health and life insurance.