ArticleBlaster SMS Marketing

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Please consider this free-reprint article written by:
Richard D S Hill

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Article Title: SMS Marketing
Author: Richard D S Hill
Word Count: 427
Article URL: http://www.isnare.com/?aid=47842&ca=Marketing
Format: 64cpl
Author's Email Address: richardhill[at]e-crm.co.uk (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=47842

================== ARTICLE START ==================
Since text messaging first became available in 1996 it has a
mass market communication platform and a cultural phenomenon of
the 21st Century.

The use of SMS will continue to grow as companies turn the
service into a critical business function. Text messaging's
ability to immediately reach a customer anywhere and its low
cost offer the ability to reach customers (external and
internal) with a personally targeted message delivered �into
their pocket in real time�.

Used properly SMS marketing is really effective Customer
Relationship Management as it goes a long way to giving
information, knowledge and empowerment to customers and the
understanding that �my supplier is really looking out for me�.
For example: an insurer or broker sending details of local
emergency numbers such as hospitals and consulates.

It�s not all about ring tones and logos. There are many
different uses for SMS including notification, emergency
advisories, scheduling, news and information and staff
collaboration.

SMS can generate very high levels of response, but a campaign
must leverage the medium�s strengths and minimize its
weaknesses. The key element of a successful campaign is value
and entertainment. To market to someone effectively you must
provide them value and / or entertainment in each SMS message.

It is also important that your campaign targets recipients who
have expressly given their consent to receive messages from
you. You must also provide them with a simple and free method
of opting out from further messaging.

Successful SMS marketing is about:

- Saying the right thing.

- To the right person.

- At the right time.

The greatest strength of SMS is its immediacy. Examples of how
to use it are:

Voting

Voting is an exciting way to engage your audience and let them
have their say. Big Brother 3 created 3 million votes.

Instant Win

Instant win prizes where customers can find out if they have
won a prize straight away really work.

Timed Vouchers

Timed vouchers drive footfall into your store, bar, club,
theatre, cinema, petrol station etc and if you want user
interaction then using a viral campaign where vouchers can be
sent onto friends and family increases response. The SMS
advises time the voucher becomes invalid.

Customer Service

Daily recipe ideas, special promotion alerts, diet tips,
cocktail recipe ideas, music reviews, release dates, Top 10
charts, in store promotion alerts.

You are only limited by your imagination!

About The Author: Richard Hill is a Director of E-CRM
Solutions, that specialises in CRM, direct and internet
marketing [http://www.e-crm.co.uk] for SMEs. He is
non-executive Chairman of Innovantage
[http://www.innovantage.co.uk] a business intelligence company
and a non-executive director of Innovecom
[http://www.innovecom.com] a computer networking company.

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