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Article Title:
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Why You Arent Making The Money You Want To On The Internet And What To Do About It!
Article Description:
====================
Many clients come to me with problems� The most common problem I
hear from people is they arent making the kind of money they want
to make with their Internet business. They dont know what the
problem is and they want me to help.
Additional Article Information:
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880 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-26 11:00:00
Written By: Dan Lok
Copyright: 2006
Contact Email: mailto:article@dansrant.com
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Why You Arent Making The Money You Want To On The Internet And What To Do About It!
Copyright � 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
Many clients come to me with problems...
The most common problem I hear from people is they arent making
the kind of money they want to make with their Internet business.
They dont know what the problem is and they want me to help.
Ill tell you what the problem is. Most of these people are what I
like to call "opportunity seekers." These are people that have
too many sites and dont spend any time focusing on ONE business.
They may have 20 or 30 websites, with each site only breaking
even or making a few hundred dollars every month.
Most opportunity seekers are not making the money they want or
achieving their financial goals. Why?
They are making a common mistake. They have too many sites, too
many interests. This prevents them from focusing their efforts
and creating the six figure income they dream of.
Focus Is The Key To Long-Term Success
If you want to succeed on the Internet, you are much better-off
staying focused. That means starting off with one site or idea
and perfecting it before moving on to the next Internet
adventure. Far too many people have a "get rich quick"
mind-set. In fact, Id say almost all opportunity seekers have
this mind-set. They jump from one program to another hoping one
of them will lead to success.
Opportunity seekers are always the first to jump on the next
"big" moneymaking bandwagon. It may be one thing one month,
another the next month. They may try to concentrate on affiliate
marketing then switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into with wild
abandon, without considering their true talents, abilities and
interests.
These people are looking for some easy way to make money. They
think they can make money with Google AdSense or just a web page,
or even with a multilevel marketing program. This is NOT how an
entrepreneur thinks! However, this is exactly how an opportunist
thinks. They always are looking for shortcuts, and then wonder
why it isnt working.
It isnt working because you have no focus. You must have focus.
You must think like an entrepreneur. Focus is one of the most
vital aspects of your success. My advice to these newbies is shut
down 29 of your sites and focus on one site, the one that best
represents your interests.
Optimize it. Work on refining it. Refine your sales process and
your back end on this single site and make it successful BEFORE
you move on to the next site.
Yes, I have many sites. But I am Dan Lok. Youre not there yet.
Perfect your one site. THEN you can think about moving on to
other moneymaking ventures.
Horizontal Vs. Vertical Business
Many people have what I call a horizontal business. A horizontal
business has many sites in many different niches, like hobby
niches. People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a vertical
business instead. A vertical business is a business that has
depth and focus.
Having a vertical business means if you have a product in a
particular niche, like stock trading, focus on selling products
related to that and that only. Put all your eggs in one basket
and create a funnel effect. This way youll have one group of
customers and you can become a big fish in a small pond. Youll
have all your eggs in one place yes... but youll become an expert
egg layer and watch all your eggs hatch with great success. Make
sense?
What is the problem with a horizontal business? You arent
specialized. Its almost impossible to make a six-figure income
with this kind of business because you dont spend enough time on
any ONE business.
When you have a vertical business, you have fine-tuned your
business so well competitors have a hard time keeping up with
you. People cant compete. You also build a strong client base
with satisfied customers.
Think Like An Entrepreneur
So, the biggest problem people have is they are opportunity
seekers. The key is thinking like a true Internet entrepreneur.
Dont jump on the trend bandwagon. Dont ask what the shortcuts
are. An entrepreneur has a long-term vision. You have to have a
one-year, five year and ten year vision. Find out what you want
your business to look like in the long-term.
Ask yourself, "What do I want to accomplish ultimately?" Then
decide whether your activities fit with your goals. Stop jumping
from one program to another. Focus on one program, one site, and
one great idea. This is what you have to do if you want to make
six figures. It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.
Sit down. Think about it. Stop jumping from one program to
another and stop getting sucked into false moneymaking schemes.
Find out what your goals are, what you want to accomplish. This
is a far superior approach. Yes, it takes a lot of energy. But
its worth it. In the long-term its much less tiring than
diversifying your business.
Once you are an expert in your industry or niche, THEN you can
think about diversifying your business.
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A former college dropout, Dan Lok transformed himself from a
grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.WebsiteConversionExpert.com
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