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Article Title:
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How to Charge More and Get It!
Article Description:
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Why do businesses undercharge for their service? Fear. Fear of
being rejected and fear of being disapproved of certainly. But
the real fear is of not being good enough. Here are some tips to
help you decide what the right price is for your products or
service.
Additional Article Information:
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290 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-01 10:00:00
Written By: Kendall SummerHawk
Copyright: , All Rights Reserved
Contact Email: mailto:Kendall@KendallSumm
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How to Charge More and Get It!
2006-2009, All Rights Reserved
Written by: Kendall SummerHawk
the Horse Whisperer for Business
http://www.kendalls
"Charge more?!" my client exclaimed. "I don't think I could
do that."
"Really? Why not?" I asked her.
"Well, because..."
What followed were umpteen reasons that sounded legitimate. Sort
of. What I didn't hear was the real reason.
Fear.
Fear of being rejected and fear of being disapproved of
certainly.
But the real fear is of not being good enough.
Fear of not being good enough is rampant in our country. I'm on
a mission to UP our self-confidence, one business owner at a
time!
So, shall we start right now?
Here are 3 simple ways to charge more and get it, plus feel
confident about it!
#1 Shift the focus where it belongs
It's not your value you're charging for. It's the value of the
results you're producing for your clients. There's only one way
to do this and that's to investigate, thoroughly, what the value
of those results are for your clients. In measurable terms.
Really!
#2 Give your fees the mirror test
I love this tip! Stand up and take a look in the mirror. Now say
your new fee out loud (there's no point in doing this with your
current fee because I know it's too low). How do you respond?
With a bit of a gulp? Or with the thought, "That's too low!"
Keep upping the amount until you get to where you audibly gasp.
Go down just a notch and there's your new fee.
#3 Stop comparing what you charge to others in your industry
Nearly everyone undercharges so if you're comparing your rates
to others, guess what you're now doing too? Go back to tip #1
and #2 and you'll have a new fee that's appropriate to charge
AND you feel confident about.
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Kendall SummerHawk, the "Horse Whisperer for Business" delivers
smart, savvy ways entrepreneurs can turn their hectic business
into a smooth-running, fun, 6-figure money-making dream. To
learn more about her book, Brilliance Unbridled, and sign up
for more FREE tips like these, visit her site at:
http://www.kendalls
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