ArticleBlaster Direct Mailing: Is It Still Effective?

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Please consider this free-reprint article written by:
Gabriel Adams

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Article Title: Direct Mailing: Is It Still Effective?
Author: Gabriel Adams
Word Count: 320
Article URL: http://www.isnare.com/?aid=71594&ca=Marketing
Format: 64cpl
Author's Email Address: thompson.adamj[at]gmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=71594

================== ARTICLE START ==================
Direct mail, or marketing by snail mail, is an oft forgotten
marketing method � after all, email is quicker, easier, and
much less expensive. There are many businesses that now use
email exclusively, and do not use snail mail for marketing
purposes.

But I believe that these businesses are missing out on a piece
of their pie. Actually, they are leaving a piece of their pie
for other marketers (ones who use direct mail) to pick up.

DMIS, or the Direct Mail Information Service, reports some
important statistics, showing that direct mail is indeed a
vital marketing method, even in this digital age. For example,
DMIS reports that 67% of direct mail is opened by the
recipient, and 45% is both opened and read. Also, 32% of
consumers surveyed reported that they had responded to a direct
mailing in the past twelve months.

Direct mail is still an effective marketing piece that every
business should use, even internet based businesses. Direct
mailing has several advantages over email, such as increased
delivery rates, higher readership percentages, and the fact
that a physical direct mail piece will make a bigger impact
than an email.

If you run an internet business, you may not want to use direct
mail as an initial marketing piece. Initial contact is probably
the strongest point of internet marketing. But follow-up is one
of the strong points of direct mail. Use direct mail to follow
up with your customers, to let them know about promotions, or
to follow up with prospects who have not made a purchase yet.

For all businesses, direct mail allows you to contact precise
markets with geographical and demographical targeting. For
example, if you sold commercial bakery equipment, you could
send your promotional mailing to a list of bakeries.

Direct mail is still an extremely viable marketing method that
you don't want to miss out on.

About The Author: For more Direct Mailing Information, visit
http://direct-global-mailing.com/home.html

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