Wednesday, August 02, 2006

ArticleBlaster Article Marketing Strategies: Selecting The Best Sites & Ezines For Your Article Marketing Campaign


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Article Marketing Strategies: Selecting The Best Sites & Ezines For Your Article Marketing Campaign

Article Description:
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Through my years of experience, and many conversations with the
top Internet Marketers, in order to have the greatest impact, you
need to use a 3-tiered article marketing approach targeting:

Additional Article Information:
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597 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-02 10:36:00

Written By: Eric Gruber
Copyright: 2006
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Article Marketing Strategies: Selecting The Best Sites & Ezines For Your Article Marketing Campaign
Copyright � 2006 Eric Gruber
PR LEADS Article Marketing Service
http://www.prleads.com/article.htm

Writing and marketing articles online is probably the most
effective, most cost-effective way to publicize your website, and
promote your products and services online. The Web is a printing
press with an insatiable appetite for articles written by
experts. There are literally millions of websites and ezines that
are begging for good articles. They want people to submit good
articles to them. They even search sites on the web for
permission to use articles.

So, How Do You Know Which Sites To Select?

Through my years of experience, and many conversations with the
top Internet Marketers, in order to have the greatest impact, you
need to use a 3-tiered article marketing approach targeting:

1. The major article directories like Ezinearticles.com,
Goarticles.com, Ideamarketers.com and Articledashboard.com

2. Smaller niche directory sites that are related to your
content

3. Niche ezine and website publishers who need and want quality
related content that will add value to their website or email
newsletter audience

My consulting clients ask me many times, "What is the best way
to find ezines and websites that are the most read so my article
gets the most exposure?" That should not be the first question
you ask yourself. Yes, you do want to find websites that are
highly visited and ezines that are the most read - but more
importantly, you want to focus on finding websites and ezine
publishers within your specific niche that have strong emotional
connections to their audience.

Most likely, you are already visiting their websites or
subscribing to their ezines. If you don't know who has a great
ezine related to your industry niche, there are plenty of ezine
directories like bestezines.com on the net that can guide you.

Other Strategies Include:

1. Research your competitors - where are their articles being
published?

2. Perform a Google search. Just type in your industry or article
topic followed by the words article submission. That's how I
helped our client's book jump to the #2 spot on the NY Times
Best Sellers List. I typed into Google, "health article
submissions", "medical article submissions", and "thyroid
dysfunctions article submissions" and discovered (among many
other sites) the contact information for an About.com editor -
one of the top 50 sites on the net today. After receiving the
submission, the editor blasted an email book promotion to her
entire list, giving Mark Hyman MD 1500 additional opt-in
subscribers and much higher sales in just one day.

3. Think about which organizations, your audience may belong to.
If you're a sales lead expert, like our client, Mac McIntosh,
then the chances of your audience belonging to an organization
such as the American Marketing Association are very, very high.
With more than 200,000 registered users and more than 2 million
visits each year from a wide range of influential decision
makers, Mac McIntosh's soon to be published article on the
American Marketing Association's website will provide him with
an excellent opportunity to connect with the marketing
community.

4. And, don't forget to check sites for magazines within your
niche. More and more publications, are looking for fresh, new
content for their website, to drive traffic up in order to sell
more print magazines in the long run. This constant updating of
articles found only on the website and not in their print
publications means more opportunities for writers and experts. An
article written by you published on sites like Entrepreneur
Magazine and Mothering Magazine will give your company the vast
amount of exposure and credibility it needs.

Follow these strategies and you will have a sound article
marketing campaign.

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Eric Gruber, Director of the PR LEADS Article Marketing Service
and co-creator of the all-in-one branding, customer acquisition,
and search engine marketing system has learned everything there
is to know about article marketing programs. He has cut down on
your research time, by developing a sort-able, customized list
(http://www.1shoppingcart.com/app/?af=439122) just for you.
Buy it or if you want Eric Gruber to handle all of your article
marketing campaign needs, then check out:
http://www.prleads.com/article.htm

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1 comment:

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