************
Message delivered directly to members of the group:
internet_marketing_
************
Please consider this free-reprint article written by:
Michael Senoff
============
IMPORTANT - Publication/
- You have permission to publish this article electronically in
free-only publications such as a website or an ezine as long as
the bylines are included.
- You are not allowed to use this article for commercial
purposes. The article should only be reprinted in a publicly
accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any
sites/publications that contains or supports hate, violence,
porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited
Commercial Email) or SPAM. This article MUST be distributed in
an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we
ask that you send a copy of the newsletter or ezine that
contains the article to michael[at]michaels
[at] with @)
- If you post this article in a website/forum/
MUST be set to hyperlinks and we ask that you send a copy of
the URL where the article is posted to
michael[at]michaels
- We request that you ask permission from the author if you
want to publish this article in print.
The role of iSnare.com is only to distribute this article as
part of its Article Distribution feature (
http://www.isnare.
own this article, please respect the author's copyright and
this publication/
these terms, please do not reprint or publish this article.
============
Article Title: How To Get Newspaper Advertising Cheaper Than
Your Competition
Author: Michael Senoff
Word Count: 445
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: michael[at]michaels
[at] with @)
Easy Publish Tool: http://www.isnare.
============
Several weeks ago I had an absolutely fascinating conversation
with a newspaper advertising expert.
In our meeting, he laid out some of the best newspaper ad tips
I'd ever heard. There were tips that can save anyone money and
make things go a lot more smoothly when dealing with newspapers
and other publications.
And one of the best secrets he told me -- which sounds really
obvious, but is still a secret to most people -- is when you
are looking at buying newspaper advertising, one of the things
you should do is form a relationship with a representative.
In other words, deal with one person and get to know them. Let
them know you and what you are doing, and try to have a real
business relationship with the person. It seems such a simple
concept but you would be surprised that it actually requires
planning as well as good "people skills" when forming the
relationship.
Ideally, this person should be a supervisor or manager of the
department. But either way, that representative that you have a
relationship with is going to be your best ally and will assist
you in getting some great pricing. Additionally, he or she will
keep you abreast of anything that may help you out such as
current or upcoming specials on advertising that you may want
to take advantage of.
Now, if you can't seem to get along with the first person you
deal with, you should literally ask, "Who else can I work with?
I want to spend some money with you. Who can I work with?" If
they won't help you with that, go above their head and talk to
their boss.
Really, the higher up you can go in the advertising department
chain the better. They will be more likely to be able to get
you better deals, or make exceptions for you. Especially if you
are a good customer and are spending money with them on a
regular basis.
So the bottom line is this:
If you do newspaper advertising -- or are planning to -- start
trying to form good business relationships with the newspaper
sales representatives of the publications you are planning to
run your ads in. Keep those "people skills" in mind as you try
to form relationships. Creating and maintaining a good dialogue
with the other person is really the critical aspect here.
It will take a little bit of time and effort, but it will be
more than worth it for you in the long run when you see the
savings and advantages that result.
About The Author: To hear the full 60 interview with a
newspaper advertising expert go to
http://www.hardtofi
Please use the HTML version of this article at:
http://www.isnare.
============
For more free-reprint articles by Michael Senoff please visit:
http://www.isnare.
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
__,_._,___
No comments:
Post a Comment