Friday, November 17, 2006

ArticleBlaster The Conceptualization Of Innovation: Differentiating One Term From The Other


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Mario Churchill

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Article Title: The Conceptualization Of Innovation:
Differentiating One Term From The Other
Author: Mario Churchill
Word Count: 559
Article URL: http://www.isnare.com/?aid=101772&ca=Marketing
Format: 64cpl
Author's Email Address: article.mario[at]gmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=101772

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The word innovation may pertain to both incremental and radical
changes to processes, products, or services. Solving a problem
is often its unspoken goal. It also became an important topic
in the different fields of study. It is discussed in business,
economics, sociology, engineering, and technology. Innovation
is also a major key in economy. The factors which are leading
to innovation are considered crucial by most policy makers.

In business, government policy, and economics, they considered
"something new" as things that are substantially different
rather than insignificant change. Take for instance, a change
in economics means increase in product value, producer value,
or customer value. Innovations are created to improve something
that already exists. Later on, its succession can lead to a lot
of innovations that can help in the economic growth.

In the context of an organization, innovation is associated to
the growth and performance on improving efficiency, quality,
productivity, market share, competitive positioning, and
others. It includes innovations in organizations such as
universities, local governments, and hospitals.

Although innovation usually adds value, it can also have
destructive or negative effects. Thus it changes or clears away
old practices and old forms of an organization. If certain
organization is not subjected to effective innovation then it
might be destroyed by the new process.

Innovation is conceptualized in different contexts variety. It
can be done to the things associated with commerce, technology,
economic development, policy construction and social systems.
The conceptualization approaches in innovation are incorporated
in a wider range. Innovation is defined by scholars as an
introduction of something useful and new. Like for example
introducing new techniques, methods, practices, or altered or
new services and products.

The conceptualization also helps in determining if the usage of
the word is appropriate or not. Some people might confuse the
word innovation with invention which is also defined as
creation of new equipments or tools. Well, take note that
enhancements of many services and products are appropriately
called as improvements.

Creativity and change are also used as substitutes for
innovation. It does not necessarily lose the meaning of the
word. It is because most business literature today associated
the innovation concepts with value extraction, operational
execution, and value creation. In this case, it cannot be
called an innovation until it was successfully implemented and
makes profit or money on the idea. Even if these notions are
closely linked to innovations, still it is not easy to extract
important innovation concepts.

Creativity is involved in the process of innovation however the
word is not identical. Creative ideas are only used to make
tangible and specific differences in the areas wherein
innovations occur. The idea should be translated into actions
which make genuine differences. Examples are altered processes
in businesses or changes in services and products.

There is another emerging approach which considered innovations
as "actions being done". It can be called as innovation when an
individual uses a particular invention or existing tools that
are used in a new way to change anything related to organizing
people, works, and way of life. The invention mentioned here is
being viewed as concepts, other things which facilitate the
action, or physical devices. In this approach, it does not
matter whether the act of innovation succeeds or not.

About The Author: Mario Churchill is a freelance author and has
written over 200 articles on various subjects. For more
information checkout http://www.ideacenter.com and
http://my-updates.info.

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For more free-reprint articles by Mario Churchill please visit:
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