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Article Title:
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Prosper with Virtual Real Estate and Digital Assets - Part 3.
Article Description:
====================
The resistance to Adsense focused sites by Google will make it
difficult for most people to make a windfall of cash with the
program despite the assertions of some Internet gurus.
Additional Article Information:
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927 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-10 13:00:00
Written By: Kamau Austin
Copyright: 2006, All Rights Reserved
Contact Email: mailto:kamau@searchengineplan.com
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Prosper with Virtual Real Estate and Digital Assets - Part 3.
Copyright (c) 2006 DBA AdPro Media Sales, All Rights Reserved
Written by: Kamau Austin
Search Engine Plan
http://www.SearchEnginePlan.com
In the first two articles in this series I explored the rise of
the virtual real estate (VRE) industry. I also wrote about how
promising this industry is and the major players like Google and
the Yahoo Publisher's Network (YPN). Then I showed that Google
is trying to stem the tide of Adsense(tm) focused sites because
it feels too many are hurting the integrity of its search engine
result page (SERP) results. The resistance to Adsense(tm)
focused sites by Google will make it difficult for most people to
make a windfall of cash with the program despite the assertions
of some Internet gurus.
Therefore I ask the question if the road to riches with VRE sites
something that most website owners should pursue? I feel you
shouldn't quit your day job just yet. In a poll that Adsense
Expert Joel Comm conducted the overwhelming majority of his
subscribers were making less than $500 a month in Adsense(tm)
Revenue. However, you shouldn't give up the hope of VRE and
other digital assets making you a full time living online.
To read the first two articles in this series please visit the
Search Engine Plan Blog at:
http://www.searchengineplan.com/blogs/seoblog.htm
If you look at the VRE strategy as a long term business
investment, and perhaps just one part of your overall plan to
develop digital assets it could be quite worthwhile. Consider
the fact that in many parts of the country traditional landlords
charge rents for apartments at $600 a month. Imagine if you had
2 or 3 Adsense(tm) sites generating just $500 or $600 a month in
revenue. You would have a virtual real estate business that
rivals many traditional Landlords who hold real estate valued at
hundreds of thousands of dollars. Plus you would be more
profitable because you wouldn't have the problems with tenants
and the constant up keep of homes. You wouldn't have to put up
$10,000 or $20,000 dollars in a down payment to own virtual real
estate.
Let's recall our definition of a digital asset from part 2 of
this article. A digital asset is something that works for you to
make you money without you having to constantly be there
physically. Like a good stock and bond portfolio or traditional
investment real estate. These investments work hard to make you
money.
Well isn't an Adsense(tm) site making you $500 or $600 dollars a
month on autopilot a digital asset in the truest sense of the
term? Isn't it ironic that two or three good Adsense(tm)
websites could be actually more of an asset than your home? For
instance Robert Kiyosaki points out that many homeowners
mistakenly consider their home an asset. He feels if you are
paying a mortgage into your home without making any money from it
your home it is actually an asset for the bank -- and not for
you.
Even if your equity increases the value of the property he
doesn't really see it as being an asset in the truest sense of
the term. Unless you actually collect rents enough to make a
profit on your mortgage, or you can flip the property for a nice
profit Kiyosaki dismisses your house as a true asset. He seems
to think primary of a positive cash flow investment property as a
true real estate asset. Along this same thinking an Adsense(tm)
monetized site can bring you passive income without you having to
always work on it.
Your biggest problem is overcoming the love and hate relationship
that Google has with Adsense(tm) sites. This is not an easy task
given Google's large budget to protect what it sees as the
integrity of its search results. It is no secret that doing SEO
on Google is more challenging than it is on the other search
engines. However here are some tips on getting Google to give
your site a high ranking and send you traffic. These aren't
"black hat" or quick tricks on getting traffic from Google.
These are strategies for the long term building of your virtual
real estate towards acquiring assets of a true business.
Tips on Getting Traffic from Google and other Search Engines
* Find out what information people are searching for on
Wordtracker.com or similar service.
* Build websites or blogs with keywords with a high KEI and
high PPC value
* Research unique content whether you have to write it or
outsource writing to others
* Develop search engine friendly websites or blogs with high
KEI and PPC value
* Get plenty of one-way links from traditional and especially
blog directories
Remember the best way to get traffic from the search engines is
to give them what they want. That is content that their users
are looking for especially if a lot of sites are not yet
providing that information. Do Search Engine deficient
marketing. Research with WordTracker.com search terms that
people are looking for in considerable numbers but there are not
large numbers of sites providing this information (KEI).
Check the bid tool at Yahoo Search Marketing for a couple of
weeks to determine high paying keywords. Then over time provide
the best content possible to satisfy both the search engines and
site users. This is the best long term business strategy.
Remember good content can be great articles, web applications to
help site visitors accomplish a task, or even screen capture
videos to teach them something. Make it in the search engines
best interest to rank you high and send you traffic. Then you
really will have a future in the lucrative virtual real estate
industry for years to come.
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Kamau Austin is a stay-at-home dad and Searchpreneur(c).
He is the author of �Always On Top � How to Get Your Website
on Top of the Search Engines Every Time!� See his book at:
http://www.AlwaysOnToptheBook.com. He is also a nationally
recognized writer who has been featured on the American Urban
Radio Network (AURN) and XM Satellite Radio. He has also been
featured in both numerous community newspapers and national
magazines such as Black Enterprise and Fortune Magazine's Small
Business. Find out more about Virtual Real Estate with Blogs,
RSS, and search engines at http://www.SearchEnginePlan.com
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