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Article Title: Discover The Secret To Free Traffic -- Keyword
Optimization
Author: Deanna Mascle
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What is the secret to free traffic? Telling the search engines
and your future visitors what they want to hear!
It sounds like a Catch-22. After all, if you have no traffic
then how can you deliver your message to the search engines and
potential customers? There is actually a pretty simple answer to
that complex problem. Keywords are the secret to free traffic.
One of my sites has been around for years. I used to publish an
ezine of the same name but that ezine was folded into another
publication two years ago. All that site consists of is a blog
with pages of trivia content. It is not a huge site and it is
not updated very often. I do very little to promote it. And yet
every day it brings in over 200 visitors who contribute to my
income by subscribing to the new trivia publication and
supporting my advertising partners. This traffic is free
because it is generated by search engines. This site generates
free money for me every day and the only marketing technique I
use is keyword optimization.
If you properly choose keywords that your target audience
regularly searches for and optimize your web site for those
keywords then you will see an increase in traffic. A simple one
hour investment of your time could reap dramatic results.
Many internet marketers spend time generating a list of
keywords they want to target but they do not do the basic
research to make sure people are actually using those keywords.
It is useless to optimize your site for a set of keywords that
generate no traffic. There are a number of keyword suggestion
tools around but the best not only give you a list of keywords
but also tell you how many people are searching for those words
or terms. My favorite keyword suggestion tool can be found at
http://establishyou
the basic word or term that you would like to target then hit
the enter key.
You will receive results for both Wordtracker and Overture. I
always study the Overture list but tend to base my own keyword
choices on the Wordtracker results. Overture gives you the
total number of times a search query has been entered into a
search engines within the Overture network (including Yahoo,
AltaVista and MSN) and can generate some duplicates. On the
other hand Wordtracker gets its figure from entries made on
meta search engines (such as Metacrawler and Dogpile) that
query all the major engines simultaneously and sorts out the
duplications.
Depending on the results you receive you may need to experiment
with different words and combinations until you arrive at an
audience size that will meet your needs. Do not simply jump at
the top term as that may well be a highly competitive market.
Sometimes you can achieve better results for your site by
aiming a bit lower down the list--especially if there are good
results for a longer keyword phrase. It is often difficult to
get within the top search engine results for competitive one or
two word keyword terms but you can place well with a longer
phrase that is not as highly targeted by competitors.
Once you have your keyword phrase selected you must optimize
your site. Make sure the phrase is reflected in your title bar,
alt tags (with your logo, for example), top headline for the
page, and once within the text of your page. Do not go crazy
and stuff the keyword in every nook and cranny of your site.
Keyword stuffing can often have negative effects on search
engine results and may even get your site banned by some search
engines. Simply making sure the keyword is included in these key
positions will be sufficient for basic keyword optimization.
Selecting the right keywords and including those keywords in
key positions within your web site will have a dramatic result
on your traffic.
About The Author: Deanna Mascle publishes Establish Your
Epresence which offers internet marketing strategy. Find her
recommended Keyword Suggestion Tool at
http://establishyou
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