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Article Title: It Must Be Me, She Said.
Author: Kim Klaver
Word Count: 628
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In the last 15 years of working with women in direct sales and
network marketing, I've met thousands of them who decided to
sell a product or service because they love it. Yet they
struggle with their little business, and often it's been a long
struggle over many years. Most tell me how a health supplement
or a new service has changed their lives forever, and they
cannot fathom why everyone isn't falling over themselves to buy
it, if not sell it too. Lamentations abound:
"I didn't expect the reactions I got from people I knew. I was
shocked and flabbergasted.
"Boy, it's not as easy as they said it would ge. they said the
product would sell itself. I believed them because I bought it
right away myself..."
Then they end up asking me, "What am I doing wrong?" "Is it
me?" And they quit in droves.
But what if it's not you?
In the business of sales pitches, most everyone knows that
experienced consumers turn a jaded ear. Not because they think
the sales people are lying per se, but because whatever they
say - well - we all know they stand to gain if we buy. So of
course, reason goes, they'll say about anything to make the
sale.
In the business of direct sales, the big focus many companies
have is to find new sales people. So they'll say about anything
to entice them to sign up and start selling and recruiting new
sales people. One of those pitches is:
"It's easy, anyone can do it."
This sounds good to a woman with little or no business
experience. Sounds good to men with little experience in
business, too. Sometimes even otherwise smart people fall for
that pitch for a while. Countless people are attracted,
particularly those who actually need something "easy" and fast,
that anyone can do. However, this promise is an illusion. The
huge drop out rate tells the story: If it is so "easy" and
"anyone can do it", why does the industry have a 93%+ drop out
rate? What part of "easy" did they not understand?
My women customers in direct sales and network marketing tell
me they have themselves repeated this promise to others,
because that's what they heard from the trainers and "leaders"
in front of the room and anyway, they didn't know what else to
say. The ladies who came to me just figured, like so many women
do, "It must be me."
It didn't occur to these gals that those in front of the room
might be adding some spin to their success - like not bothering
to tell that when they came to their new venture, that they
brought experienced people with them that speeded up their
success. Like a buyer who transfers from Macy's to Nordstoms
and brings major clients with them. Wouldn't they go faster and
make bigger sales than a brand new buyer? Same in real estate.
Doesn't someone who comes from an experienced background do
better faster than a new person? Of course, no one tells these
little secrets. They just stand up there all surprised looking
and mumble "Can you imagine I did it this fast?" stories. And
of course, people sitting there listening for the first time
figure, well, if that guy can do it, so can I. And they sign
up, buy some stuff and get going. That's the picture everyone
sees from the outside.
But the women who've been struggling for months to make even
$100 figure, "It must be me."
What if it's not you?
What if there are things they aren't telling you straight?
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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