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Article Title: Everyone Will Want This Product - It Sells
Itself
Author: Kim Klaver
Word Count: 573
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Have you ever heard that line?
When you do, you'll know the speaker is either ignorant or
fibbing. So you're being fooled, at best.
THERE IS NO PRODUCT FOR EVERYONE. We have choices about what to
buy and not to buy, and then of the things we choose to buy,
what brand, style, color, size and type.
People tell you things about themselves when they make product
choices. A woman who shops at Whole Foods, for example, tells
you you something about her values. One who drives a Prius
tells you something, also. But are those two choices for
everyone? Does every woman shop at Whole Foods or drive a
Prius?
Moral: Whatever product or service you love, that you want to
offer to another woman, do not presume that she'll want it too.
Women have different tastes, different priorities, different
lifestyles, yes? You can see them in the choices they make -
from where they shop to how they spend a free hour.
Since women are different, the most natural thing is to look
for a woman like you - who shares values or concerns that you
have also. It's the same way you make a friend. You swap
stories. In this case, you tell your "before and after" story
and see who is drawn to it - just like a movie draws different
kinds of people. Just like similar interests and concerns make
for friendships.
Before and After product story example
Say you used to have an achy knee going up and down the stairs,
from a fall. And say you tried different remedies, some physical
therapy, some creams, and nothing seemed to work well enough.
You were willing to try about anything, only you did NOT want
to consider drugs or surgery.
One day you came across this rub-a-dub product that you
massaged into your knee, and lo and behold, a week later your
achy knee was gone - and now you're even playing tennis again!
Let's say you want to market this product to other women like
you. Women who share your "before" story and values, at least.
So how about asking for a woman like you then?
I.e. A woman who has achy knees going up and down the stairs,
who has tried different over-the-counter remedies, with not
much effect, but who doesn't want to do drugs or surgery.
Someone LIKE YOU.
Do you suppose if you put the call out for women like that, you
might find some just like you? E.g.
"We're introducing a product for women who have achy knees like
I used to, but who don't want to do drugs or surgery, like me.
Do you know a woman who might like to know about a product like
that?"
How about that?
Finding women like you.
How many women do you think fit that description? These are all
women who might give you their attention, because they're like
you in that way. Without attention no sale will happen. And
regardless of the outcome, at least you'll have a pleasant
conversation and maybe make a friend.
And what if a few women would like to try the product too, in
case it works for them the way it did for you?
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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