Free-Reprint Article Written by: Scott Bywater
See Terms of Reprint Below.
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* internet_marketing_articleblaster@yahoogroups.com
*
*****************************************************************
We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.
This article has been distributed by:
http://Article-Distribution.com
Helpful Link:
The Digital Millennium Copyright Act - Overview
http://www.gseis.ucla.edu/iclp/dmca1.htm
---------------------------------------------------------------------
Article Title:
==============
Secrets Behind Advertising Headlines That Sell (Step By Step)
Article Description:
====================
Not 1 in 10 business owners understand the power of a headline.
If you doubt me, just Flick through your local paper and notice
how many company names you see at the top of ads. Or weak
headings which don't grab your attention.
Additional Article Information:
===============================
323 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-11 10:00:00
Written By: Scott Bywater
Copyright: 2006
Contact Email: mailto:sbywater@copywritingthatsells.com.au
For more free-reprint articles by Scott Bywater, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Scott_Bywater
=============================================
Special Notice For Publishers and Webmasters:
=============================================
TEXT Copy-and-Paste and HTML Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/b/secrets-behind-advertising-headlines.shtml#get_code
If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:
http://thephantomwriters.com/notify.php?id=3084&p=load
---------------------------------------------------------------------
Secrets Behind Advertising Headlines That Sell (Step By Step)
Copyright � 2006 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au
Not 1 in 10 business owners understand the power of a headline.
If you doubt me, just Flick through your local paper and notice
how many company names you see at the top of ads. Or weak
headings which don't grab your attention.
And yet, most people don't spend anywhere near enough time
creating one.
And when you consider the fact many copywriting experts recommend
you invest at least 80% of your time on the headline... you'll
understand exactly why it's so important.
Because if the headline doesn't grab the attention of your
reader... then you can be guaranteed - nothing else will.
So how many headlines should you write?
I always recommend generating at least 30-50 headlines to grab
your customer's attention. Then choose the best of the bunch.
And how do you get ideas for headlines? The method I use is to
base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
* How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
* Tested Advertising Methods by John Caples (available from
Amazon.com)
* Or my own 180+ page home study course: Cash-Flow Advertising
(email me for details)
But here's a few examples to get you started:
WARNING:
Announcing...
Who else wants...
How to...
7 good reasons why...
Let's make this practical with an example of how a mechanic
could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on
time... or your money back
Who else wants a mechanic that specializes in fixing BMW's
(perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right
now...
Remember, come up with 30-50 of your own... circle the 5 you like
the best and then nut it all down to your one ultimate headline.
---------------------------------------------------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Boost Your Turnover... No
Matter What The Economy' (valued at $29.95) and a free
subscription to his "Copywriting Selling Secrets" newsletter
where you'll discover the truth about why most ads and sales
letters don't work (And how to make yours different) scamper
over to his web site at http://www.copywritingthatsells.com.au
--- END ARTICLE ---
Get TEXT or HTML Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/b/secrets-behind-advertising-headlines.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Scott Bywater can be reached at:
sbywater@copywritingthatsells.com.au
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:sbywater@copywritingthatsells.com.au
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
The content of this article is solely the property
and opinion of its author, Scott Bywater
http://www.copywritingthatsells.com.au
---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------
------------------------ Yahoo! Groups Sponsor --------------------~-->
Great things are happening at Yahoo! Groups. See the new email design.
http://us.click.yahoo.com/TISQkA/hOaOAA/yQLSAA/7VpplB/TM
--------------------------------------------------------------------~->
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/
<*> To unsubscribe from this group, send an email to:
internet_marketing_articleblaster-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
No comments:
Post a Comment