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Article Title: An Affiliate Marketing Glossary
Author: Ryan Ambrose
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Affiliate Marketing is a concept with it's own terms. To get
started, you'll have to know what the middlemen and affiliate
program pitches mean when they use them, otherwise it will
strike you as a bunch of gibberish. For those of you with some
experience already in this matter, these terms are for the
beginners.
Ad Copy: A written sales pitch, also known simply as 'copy'.
Most follow the AIDA form (Attention, Interest, Desire, Action)
and examples can be seen on any site that's selling something.
Affiliate Link: This is how the company knows who to pay. These
are the hypertext links given to you by the affiliate program
that differentiates you from generic traffic at large. Unless
you send someone through an affiliate link, you don't get paid.
Affiliate Program: An agreement with a given company that has
this sort of program to advertise and promote their products in
exchange for payment, usually as a commission per sale. You do
this at your own expense, although the programs themselves are
free to join. I have heard of those that require payment to
join, but I strongly recommend against them, as there are
plenty of good programs you can join for free.
Commission: This is how you get paid by all affiliate marketing
programs. It's not a salary or a fee, and taxes are not deducted
and thus your problem to track. Commissions are usually
expressed in percent, although some are given in dollars per
sale.
Conversion: The percentage of people you send to an affiliate
site that buy. 1% is the industry average. Getting conversions
is the name of the game in affiliate marketing.
Creative: The collective reference given by some programs to
the sum total of all their advertising stuff, like ad gif's,
testimonials, product photos, and copy text.
Pay Per Click: You get paid anytime someone clicks on a link
from your site. The biggest example of a program that does this
is Google AdSense, which gives you Pay Per Click ads to put your
site and pays you every time someone clicks on it. Miva ARX and
Yahoo! also have ad programs that work this way.
Pay Per Lead: This one is not common but very handy. When you
send someone to a site and they sign up for a free trial,
e-mail list or sales call, it's called a lead. Some companies
pay you to give them leads, which is good for you, because you
are getting paid to give a potential customer something for
free.
Pay Per Sale: The most common ways to get paid in affiliate
programs. When you send someone to a site and they buy a
product, eBook, download, or membership, you get paid a
percentage of the gross on it.
Super Affiliate: An affiliate marketer in the top 5% of all
affilate marketers. These are the ones that make 80% of all the
commissions in affiliate marketing and the aspiration of all
affiliate marketers looking to get rich doing this.
Two-Tier Program: An affiliate program that pays you for your
sales and those of anyone you recruit. For all intents and
purposes, if you recruit and train your second tier, they will
make you money.
Some programs are also multi-tier, which means you get paid on
downline several tiers beneath you or more.
These will get you started with your affiliate marketing
understanding.
About The Author: Ryan Ambrose is the web master of Financial
Self-Reliance, a web site about how to actually make money
online at http://www.financia
Marketing Section, with articles that can help you learn it, is
at http://www.financia
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