ArticleBlaster 9 Tips To Building A Relationship With Your List

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Please consider this free-reprint article written by:
Michael Paetzold

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Article Title: 9 Tips To Building A Relationship With Your List
Author: Michael Paetzold
Word Count: 562
Article URL: http://www.isnare.com/?aid=64619&ca=Marketing
Format: 64cpl
Author's Email Address: mjpaet[at]yahoo.com (replace [at] with
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================== ARTICLE START ==================
Now you know that you need a list and have started to build
one. The next step is to build the relationship that will make
the list profitable. Below are 9 tips to help you get that
process started.

1. Unsubscribes are good.
The only way that you will not get unsubscribes to your list is
to never send to them. Not everyone will like your personality
or writing style. Those that don�t will never follow your
recommendations so it is not a great loss when they
unsubscribe.

2. Be yourself.
Let your personality come through to your list. People will buy
from you because they trust you. Try to be something you are not
and it will come through to your list and you will never develop
that trust.

3. Be informative.
Make sure that you are supplying quality information to your
list. Even if you are presenting a product for sale make sure
that you are also supplying information. Create the problem and
your product as a solution but also let your subscribers learn
something about the topic even if they aren�t interested in the
product.

4. Stay on topic.
If your list is about desserts that should be the topic of your
email. Now don�t send marketing tips to your dessert list or
desserts to your marketing tips list. Yes, there may be a few
that have interests in both (I am one and have both types of
lists), but the person signed up for a specific topic and you
are violating that trust you have worked so hard to create.

5. Only send one item per email unless it is a newsletter.
Sending multiple items to your list can be extremely confusing
to them and never get you the action you are looking to get.
Make sure that you have a call to action in every email. Never
leave your subscriber wondering what you wanted them to do.

6. Always have a reason
This tends to go with number 5. Make sure that there is a
reason for the email that you sent. If you have a purpose then
people will tend to keep reading. If they have no idea what
your reason is for your email then they will quickly stop
reading all of your emails.

7. Track what works.
Tracking is the only way you will know which of your emails
works and which don�t. This will allow you to improve your
emails to your list. Do remember that the only purpose of your
email is to create the click through to a sales page. If it
does that it is successful whether you sell a product or not.
The sale of the product is dependent on the sales page.

8. Use contact information.
You are building a relationship and that is based on trust. Let
people know who you are and how to reach you.

9. Be responsive.
If you receive an email from a subscriber answer it. That goes
a long way to building the trust that is necessary to create a
customer. People buy from those that they trust.

These tips will go a long way towards helping you to build the
relationship that is necessary to build a profitable list.

About The Author: Mike Paetzold is the co author of Opt In
Master Course (http://optinmastercourse.com/mikepaetzold.html)
and specializes in helping people build a profitable list.

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