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Article Title: How To Create More Value By Giving Less Content
Author: Gary Huynh
Word Count: 685
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In this article I want to show you the exact reason why
providing less content can prove to be better at building value
for your readers than providing more content.
First, let me ask you some rhetorical questions...
Is an ebook that's 308 pages better than an ebook that's 102
pages? Is an audio file that's 327 minutes long better than an
audio file that's 125 minutes long? Is a cheesecake that's
three layers better than a cheesecake that's two layers?
What do you think?
Of course, higher numbers always sound better don't they? This
is especially true when you're looking at purchasing
information products. Although you know that more information
is not always better, your subconscious mind tells you that it
likes to see larger numbers.
So logically, you know that higher numbers don't mean crap.
Emotionally, you feel attracted to larger numbers. Since
emotions overpower logic when it comes to the sales process, it
would make sense that products which reveal higher numbers
convert more customers than products which reveal lower
numbers.
That's why, if you're creating an an ebook that's 50 pages and
under, it's best not to reveal how many pages it is. To your
customer, why should it matter? It's not an issue until you
make it an issue.
As long as you provide all the information that's mentioned in
the sales letter, you shouldn't worry how many pages your ebook
is or how long your audio file is.
I often see sales letters where the authors say that their
ebook is only 27 pages etc, but that they do not reveal any
fluff unlike other ebooks.
There's nothing wrong with a 27 page ebook. It may be a problem
if you don't provide good information in those 27 pages. If you
provide good solid information in 27 pages then you should not
worry about the length of the ebook.
If you end up with only 27 pages of information then launch
your product with that many pages. If you find that you're
getting a lot of refunds because of the size of your book then
you can add more content later.
So what's my point?
If you create an ebook that does have a lot of pages then
mention that in your sales letter. If you create a product with
what you consider to be a few pages, don't mention it in your
sales letter. Same goes for audio products. If your audio is
longer, mention it.
If it's shorter, don't mention it. If you don't have enough
content but you feel that your content is good, just let it be.
Don't add content for the sake of content.
I've been very satisfied with ebooks I've purchased which were
under 30 pages. I've also been very dissatisfied with ebooks
over 200 pages. It's all a matter of the value of the content.
Another thing I'd like to point out about providing less
content is that your content will be seen as more valuable.
When you break down a topic and focus on just one or two
aspects of it, your information is more targeted and thus
valuable. If your focus is on many different topics, you cannot
devote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your
information is better because they'll have a better learning
experience. The more topics they have to focus on the less
likely they'll remember any one topic.
When they feel that their learning experience is better they'll
appreciate your content more. So if your ebook or audio file is
short, it doesn't matter since the prospect will not focus on
the quantity of your product but rather the quality.
Therefore, you can use less but more focused content in any
type of communication to give the feeling of value. Use this
when writing articles, press releases, solo email promotions,
website ad copy etc.
Remember, less is more...
About The Author: Gary Huynh makes his living by creating and
publishing information products to niche markets. Find out how
he can help you create a six figure income doing what you love:
http://www.sixfigur
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