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Please consider this free-reprint article written by:
Lisa D Martin
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Article Title: Private Label Rights Content - Do Disadvantages
Come With The Package?
Author: Lisa D Martin
Word Count: 510
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: lisa[at]lisam.
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When a fresh batch of PLR content comes to me, either through a
membership site or an Internet Marketing offer, I have one
immediate constraint: time. The sooner I can produce quality
modified (new rather than original), the better chance I have
to reach the market quickly.
Why? I'm not the only one getting this content. Since I'm new,
I can't yet afford to have unique, focused PLR content written
just for me. There are at minimum 100 other marketers using the
same material to make money. I need to make my offering stand
out from the rest.
Obvious steps are changing the title, the content cover, and
adding or replacing illustrations. This is simply cosmetic
work, however. I want to do more than sell this one PLR
product. I want the buyer to be so satisfied they will choose
my next offering automatically.
Reorganizing sections of the material, a word here and there,
adding keywords; still not enough. I need to be honest in my
rewrite, paying attention to what the original is saying. Is
the information current? Are there portions I or a buyer might
find objectionable? What benefit am I offering to the buyer
with my information?
As a newbie, I'm going to be depending quite heavily on all the
free advertising I can get. Article directories are looking for
original not PLR content in submissions. I need to establish
creditability among buyers and other marketers. This can only
happen over time and with a constant stream of article
submissions published in article directories. Establishing a
good reputation also requires that I provide accurate,
beneficial information.
Until I build a backlog of original articles to submit
regularly, I now have two tasks to complete; almost
simultaneously:
*write compelling articles for submission to article
directories
*create informative, dynamic content for my website
And the clock is ticking. There are more experienced marketers
out there who have made a science of this process; my
competitors.
Establishing a creditable presence in Internet Marketing using
PLR content has the additional drawback that a very small
number of marketers appear to be in pursuit of the quick dollar
rather than return customers. Much of their PLR content has been
changed just enough to qualify as new, and sold.
As a result, there are times, the Internet Marketing niche is
glutted with multiple versions of PLR that has been modified so
much that it might as well be regurgitated pap. It's just about
as useful, too. Consumers are tired of looking at PLR offer
clones and are not buying. Smart people!
Unfortunately buyer perception is shaped by the actions of a
few. This is another drawback the conscientious, ethical
marketer faces in convincing buyers that they are being offered
a quality product. This is where an established reputation
helps. Something I, as a newbie, have not yet achieved. I'll
examine some of the ways to shorten my learning curve in the
next article.
About The Author: Lisa Martin is interested in many topics
around Internet Marketing. She attributes her accelerated
learning curve to the training methods provided by
http://www.lisasesp
her experiences of starting her online business at
http://www.lisam.
Please use the HTML version of this article at:
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