Saturday, December 09, 2006

ArticleBlaster Media Placement: The Untold Story Behind All Major Breakthrough Business Successes


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Please consider this free-reprint article written by:
Mary Gersten

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Article Title: Media Placement: The Untold Story Behind All
Major Breakthrough Business Successes
Author: Mary Gersten
Word Count: 521
Article URL: http://www.isnare.com/?aid=108099&ca=Marketing
Format: 64cpl
Author's Email Address: support[at]marygersten-thetruth.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=108099

================== ARTICLE START ==================
Success in business is a rare thing. Most businesses fail
today, not because they were built upon bad ideas, but because
most business owners do not focus on what truly makes the
difference between success and failure.

There is one skill, above and beyond any other skill, that is
critical to your success in business. If you do not learn to
adapt this skill, your business idea will probably either fail
or not reach your intended level of success like ninety-eight
percent of all start up businesses in the world today.

It does not matter whether you are running a restaurant, a
retail store, an Internet business, or a home-based business;
the necessity is still the same. This one skill is the biggest
reason for success and failure in business.

Oprah knows the secret; so does Time Warner, Ted Tuner,
McDonald�s, Google, and Bill Gates. I could go on and on. They
know the secret. Do you?

What is the secret?

It is the art and science of �Media Placement.� This one skill
reaps more rewards than any other aspect of business. You want
to become a �Media Placement Specialist.�

You might ask, �What is a �Media Placement Specialist?�� Well,
first of all, this is not about getting a certification to put
on your resume to get a job. It is how to specialize in the
skill of placing media to promote your business. It is also
bigger than �traditional marketing.�

When someone masters the art and science of placing media, they
start to control the game. If they master many areas, they are
what many experts call a �media mogul.� A �media mogul�
controls different forms of media and, ultimately, marketing.

Oprah Winfrey is a great example. She is self-made. She is a
self-made billionaire media mogul. Oprah is now the owner of
Harpo Productions, has her own TV show, had a radio show, and
does print media and Internet marketing.

When you master the art and science of media placement, the
idea is simple. Start small, and find one or two methods of
media placement that work for you. You could start by trying
Internet media placement, direct mail, pay-per-click,
co-registration, or articles. The idea is to find a couple of
means, start them working for you, and then you can grow your
business and expand the types and amounts of media you use.

Today, Internet marketing is one of many media placement
strategies you could use. It could be the single fastest, least
expensive, low-risk type of media available today if you take
the time to learn some of the secrets. Once you do your testing
on the Internet, it makes it easy to expand into other types of
media quickly.

There are many resources you can find that are available to
learn the art of marketing, but there are very resources that
teach the mastery of media placement. Take the time to learn
it. It could become the best investment you have ever made.

About The Author: Mary Gersten is the V.P. of Operations for
Global Cashflow Network, Inc., a continuing education and
business development company best known for their industry
changing 'Certified Media Placement Specialist (CMPs)' program.
No Obligation Free Tips And Training
http://www.MaryGersten-thetruth.com . Find out if you qualify
to be trained as a CMPs at http://www.BecomeACMPS.com.

Please use the HTML version of this article at:
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================== ARTICLE END ==================

For more free-reprint articles by Mary Gersten please visit:
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