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Article Title: Internet Marketing - The Answer For Your
Business
Author: Lee Smith
Word Count: 485
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Advertising and marketing should be a top priority for any
business and with the age of the internet comes the best ever
way of marketing and attracting new clients, customers and
internet traffic, based on targeted online marketing. Using an
internet marketing agency or SEO consultants for your campaign
is both cost-effective and fully-measurable via online
statistics software so you can track every aspect of your
marketing campaign
Pay per click (PPC) is a popular method of advertising for
mostly larger businesses and involves bidding on keywords to
attract users to your web site. These "sponsored links" are
then displayed at the top positions of search engines such as
Google, Yahoo and MSN.
PPC can and does work for many businesses, but unless you have
a dedicated, sustainable budget, this is probably not the most
cost-effective of routes. Click fraud has been a buzz word for
a while now and it needs to be taken seriously before starting
any campaign as this could prove costly to your business.
The preferred option of internet marketing for most businesses
and for the majority of search engine users, is the "organic"
or natural listings which are essentially free, but rely on the
algorithms of the search engines to determine which pages and
sites appear at the top of the list.
It is not rocket science to get a top ten search engine
ranking, but if your business is in a competitive industry, it
can be costly and you may have to wait up to three months
before results are seen.
To get new business with a top ten ranking on Google, Yahoo and
MSN you will need to have an SEO consultancy that takes into
account Search Engine Optimisation (SEO), Search Engine
Marketing (SEM) and a linking campaign to put a trust factor
into your web site.
Once you get a top ten search engine ranking through an
internet marketing agency or seo constultancy, you will start
to receive enquiries, phone calls and sales only if your site
has undergone a usability and an accessibility test, without
this all your hard work and investment may be for nothing. You
could have a top ten search engine ranking, but if you have a
poor website that does not make it easy for visitors to take
the action you want them to, you have made a mistake and you
will have to edit your website or get your SEO consultants or
your internet marketing agency to do it for you.
With a well planned internet marketing strategy, your website
will benefit immensely and your web traffic will dramatically
increase as a result.
Search engine optimisation is not a mystery, more of a
strategic implementation of good search engine policies and
practices to ensure your online business fulfils it's
potential.
Copyright Utopia Solutions
About The Author: Lee Smith is a London seo consultant that
writes articles for many agencys and has a passion for search
engine optimisation and Internet marketing. View more articles
at: http://www.utopiawe
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