ArticleBlaster Advertising Balloons, A Pioneering Marketing Gadget

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Article Title: Advertising Balloons, A Pioneering Marketing
Gadget
Author: Low Jeremy
Word Count: 418
Article URL: http://www.isnare.com/?aid=106997&ca=Marketing
Format: 64cpl
Author's Email Address: lowjeremy[at]gmail.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=106997

================== ARTICLE START ==================
Poets would often look up to the skies for inspiration but with
advertising balloons gaining ground and becoming oh so popular,
it seems that looking at the skies will be daily occurrence for
poets and everyone else.

Indeed, one cannot blame people from craning their necks.
Advertising balloons are attention-grabbing and eye-catching.
This is because this kind of advertisement is a novelty.
Besides, anything that flies is interesting for people.

Most companies use advertising balloons as a first-line of
offense in marketing. Because of its novelty and shock factor,
it is a great marketing tool to use when you are introducing a
product.

Advantages of Advertising Balloons

1. Big
An advertising balloon can be seen miles away and even if one
cannot make out the name of the product being advertised, one
will surely be curious enough to turn around and really see
what is flying over the horizon. This is a great way to reach a
wider set of audience. You can reach people who are plying the
streets of the metro as well as the highways. You can reach
people within office buildings as well as those that work
outside.

2. Unique
As mentioned previously, advertising with a balloon is still a
novel concept. Because of this, advertising balloons are more
likely to catch people�s attention and not only that, because
of the novelty factor, they are more likely to be retained in
people�s minds.

3. Branding
Who says an advertising balloon can be shaped in just one way?
Actually, specialized advertising balloons that are shaped like
the product being advertised may also be used. This way, one do
not have to actually see the product name from miles to know
that what is being advertised. This is a great way for branding
and creating awareness about the appearance of the product.

4. Mobile
Unlike other forms of advertisements such as print ads, TV ads
or billboards, advertising balloons are mobile. It is not fixed
in just one vantage point. Although it can be tied so that it
would not drift away, advertising balloons can be seen from
different directions.

5. Cheap
It may not seem at first but advertising balloons are actually
cheaper than billboards. And for something that reaches a wider
audience as compared to billboards, which are fixed or
magazines, which cater to a specific target market, advertising
balloons are well worth your advertising expenses.

About The Author: Low Jeremy maintains
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content is provided by Low Jeremy. It may be used only in its
entirety with all links included.

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