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Article Title: Where All Think Alike, No One Thinks Very Much.
Author: Kim Klaver
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Wonderful reminder from Walter Lippmann.
That said, here's my question:
Why don't we promote cross-company customers?
That is, why couldn't a rep from say, PrePaid Legal, and one
from Shaklee, Isagenix or LifeWave, be each other's customers,
without the paranoia of someone stealing them? I mean be
customers of more than one company's products, like we are in
the real world?
Some years ago, Paul Zane Pilzner asked me why it was that
people recommended representing only one network marketing
company, when say, pharmaceutical reps represented more than
one.
I told him then (and still believe it today) that this would be
like trying to recruit for more than one religion. If someone
gets into a business and promotes it as a real income
opportunity to someone else, because THEY love it, see its
potential and want to find others to join them, then, it's kind
of like religion, isn't it? How many can one person be
passionate about and promote? Oh - you don't like Christianity?
No problem, here - let me show you Judaism.
I refer to people who do the networking business because they
love the business model and have found a company/product they
use themselves and want to evangelize. Not the junkies who jump
from deal to deal looking for the quick score.
Now the products - that's a different story. What if NM
companies let customers be customers? That is, they distinguish
between reps and customers, and do NOT require that a regular,
autoship 'just customer' part with their social security
number, or make the rep push them to sign the distributor
(sales rep) agreement.
Reps have told me countles times how often they've lost the
customer sale when they have to get that SS# and/or try to sign
them up in the business, like their company or upline push them
to do.
Did you know that in most NM companies, you can't just be a
regular customer?! Here these companies say they have products
to help the world, only no one can use them unless they sign up
as a distributor. Fewer than 3 percent of those who sign on to
sell do so regularly anyway, so most are just customers by
default.
Where else but with a NM company do you have to give your SS
before you're allowed to buy products? (They could be creative
and figure out other ways to track customers, couldn't they?)
So here's my idea:
Since most people in the business end up as just customers
anyway, why don't we encourage each other to buy each others'
products as just customers?
I mean instead of buying them at the GNC or health food store,
we buy them from each other. Many companies have good products,
and many are different and work for different people in
different ways. Why not keep it in the family and collaborate
instead of compete - for just customers I mean?
Yes, a company might lose a rep or two who moves to another
company. But I think that the additional customer business from
the 13 million already involved in the NM business (per the DSA)
would be far greater than a few reps moving from one company to
another.
We'd need two rules, at least:
1. All agree to honor the business choices of others. NO
STEALING or attempted stealing of reps. It's about the
CUSTOMERS, REPEAT CUSTOMERS, only.
2. Companies who want to play in this much more friendly market
(members of the profession) must set up customer programs where
customers do NOT have to be distributors also. JUST CUSTOMERS.
Something which, in my opinion, is long overdue and will do
much to lift the stigma associated with our products - people
tell me they won't buy from NM reps because they don't want to
be nagged and badgered to sell the products, too. We could
finally let go of that loser baggage.
I know of just a handful of companies that treat their
customers as customers, and actively encourage their reps to
seek out customers who are NOT also Reps for the company.
If your company is one of those, let me know and we'll start a
list.
And I'll post it, assuming your facts are correct.
I've promoted cross company customer gathering for years, and
do it in all my classes where we have different companies
represented. FUN. And why not? NO company has products that are
best for everyone, so why not share the customers? Amongst
ourselves?
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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