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 Article Title: Private Label Rights Content - Can It Be
 Monetized Today?
 Author: Lisa D Martin
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 I'm a 'newbie'; an inexperienced entrepreneur building my place
 on the Net. Experienced marketers would probably give more
 comprehensive answers. New as I am, though, listening and
 research has helped me form an opinion. 
  
 'Monetize' is a big word in Internet Marketing; in any
 marketing effort. To plain-spoken folk the word simply means
 'make money from it'. 
  
 First, let's get some pesky initials out of the way. Internet
 Marketing is full of them. For now, I'll be looking at just
 one: 
  
 * PLR - private label rights; a license that fuels a
 significant portion of the content in websites, reports,
 eBooks, and sales 
  
 PLR content can be articles, eBooks, sales letters, software,
 videos and probably a lot more I discovered yet. When I buy
 PLR, I'm also buying the right to 
  
 * Sell it to some one else and keep the profit for myself (no
 royalties) 
 * Use it as a 'seed'; rewrite, reorganize, modify and repackage
 the result to meet my needs (website content, IM product, and
 newsletters for instance) 
 * Claim ownership of the new (as opposed to original) PLR
 product legally and ethically 
  
 Now, to answer the question 'can I make money using PLR?'.
 People are hungry for information sources that give them
 something they can use to make changes in their lives. It's
 more than self-improvement. There is interest in current
 information about their hobbies; a new project, a new tool or
 piece of equipment. 
  
 There are 'how-tos' on running a business to growing
 philodendrons, and everything in between. If I were to buy the
 PLR content on growing philodendrons, I could either use it to
 grow a wonderful plant, or change it to include or replace the
 instructions with my knowledge on other growing methods and
 resell this product. 
  
 There are many advantages to both buyer and seller of Private
 Label Rights content. The buyer receives a quality product
 which include clear benefits for their use. This commodity
 definitely makes money for the seller. 
  
 There are non-monetary benefits to the use of PLR content,
 which I'll examine a little further on. Is PLR all golden, or
 do disadvantages come with the package? Let's look at the
 answer in the next article of this series, where there's more
 room to take a serious look.
 
 About The Author: Lisa Martin is interested in many topics
 around Internet Marketing.  She attributes her accelerated
 learning curve to the training methods provided by
 http://www.lisasesp
 her experiences of starting her online business at
 http://www.lisam.
 
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