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Article Title: Is Internet Marketing Dead? No Way!
Author Name: S. Kumar
Author's Picture: http://www.learnhom
Category: Internet Marketing
Copyright Date: 2006
Web Address: http://www.learnhom
Word Count: 617
Feel free to reprint this article with the Resource Box
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Is Internet Marketing Dead? No Way!
(c) Copyright S. Kumar
2006 http://www.learnhom
Do you believe that Internet marketing is dead? I don't.
Not even for a second.
According to Netcraft, more than 100 million websites exist
now -- much, much more than the 100 odd ones in 1995.
But the rules of the game has undergone drastic changes
since then. What used to be the golden rules has taken 180
degree turns and works no more.
Here are 10 tips for you to concentrate on and remember in
the new scenario. Essentially they are basics, but when
used as a whole unit in an integrated fashion, you will not
only survive but surely you will arrive!
Tip #1. Go for high margin -- Not high volumes: Forget
about selling low margin products to a high volume of
customers! Instead, concentrate on creating products &
services bundles that have actually high value and high
margins.
Tip #2. Sell the value -- Not the cost: No one is bothered
how much it has cost you to develop your product. What the
customer want is at least triple value for the money they
spend on your site.
Tip #3. Make your expertise a priority -- Not sales: People
come on the Internet for information. Give them that first.
Launch into your sales pitch at the second stage. Satisfy
their initial curiosity to their satisfaction.
Tip #4. Market to friends -- Not strangers: Make your
customers & subscribers into friends first. Use social
sites as a way of spreading your presence and for
friendship. So before selling something, your prospect
should become your friend.
Tip #5. Lead generation first -- Then sales: Most think
that once you set up your product on your site, sales will
roll in. In reality, it's just a pipe dream. Instead, use
the website as a lead generation source and then follow-up
either directly or through online tool such as an
autoresponder.
Tip #6. Build solid relationships -- Not Just sales
transactions: This is a much over looked factor on the
Internet. Always respect your past customers and
subscribers. They are NOT some email IDs that are
expendable once your use is over. Know that your customer
holds purse string. Go for long-term rewarding relationship
and you will find your customers returning back to you time
and again.
Tip #7. They are people -- Not some PC's: Know that a
computer is not buying anything on its own from you! Its
people with flesh and blood who buys from you. Drill it
deep down your throat that your website and email marketing
must talk to the person behind that PC.
Tip #8. Feed filtered information -- Not The full stuff:
There is an information overload. Your customers and
subscribers are looking for filtered and processed
information from you! Give it to them.
Tip #9. Narrow to a market niche -- Not all spread out: The
competition on the web is cut throat! To a large extent,
your success as an internet marketer depends upon how
successfully you have focused on a clearly defined, tight
and super specialized market niche.
Tip #10. Use off line methods too -- Not only online:
Consider the Internet as another form of marketing medium
among many. Judicious combination of both off line and
online can work wonders to your business.
Hope you found these tips useful.
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S. Kumar is the webmaster and owner of
http://www.learnhom
Scripts Bonanza" for a personal verification:
http://www.learnhom
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