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Article Title: How Offline List Brokers Can Make Your Online
List Grow Bigger
Author: Michael Senoff
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One of the big Internet marketing breakthroughs you may hear
people talking about is using direct mail.
In other words, getting the postal addresses of your email list
and sending them offline offers. Many of the top Internet
marketers in the world do this and swear they double, triple
even quadruple their sales.
And I believe this to be true from my own tests and
observations as well. But what's even more exciting is that
many of these experts are renting lists of offline people and
driving them to their websites to capture their email
addresses. In other words, expanding their email lists using
offline lists.
However, if you decide to do this, you must be careful of who
you get your lists from. There is an art to finding a good
mailing list and most Internet marketers haven't really had a
chance to learn about it.
Which brings me to a recent interview I did with legendary
copywriter Bob Bly. Bob gave me a great tip on making the whole
list renting issue painless and easy.
What he said was to never, ever rent a list from a list owner.
Reason why is because you are obviously not going to be getting
an unbiased answer when you inquire as to the quality of the
list. A list owner can (and probably will in many cases) tell
you whatever you want to hear.
And so Bob said to always go to a good list broker. A list
broker being someone who finds lists for you, does all the work
and then delivers you the exact list you are looking for.
The way Bob explained it to me was it costs you nothing to use
a list broker since he gets paid by the list owner, not you.
Plus, it is in the broker's best interest to please you and
give you what you want since he wants your repeat business. If
he messes around and gives you a non-responsive list, or
doesn't actually go the extra mile to make sure you are happy
and successful and make money from your mailing, then he knows
you probably won't be back.
This may sound like simple advice. But the fact is most
Internet marketers have never dealt with offline lists before
and it can be a totally different animal than online lists and
joint ventures.
And so, if you are going to be expanding your Internet
marketing business by going to offline lists and trying to
drive them to your online list, make sure you consider the
advice Bob gave in the interview.
It could save you a lot of time, money and frustration.
About The Author: For 117 hour marketing advice from guru's in
all aspects of direct mail marketing, go to Michael Senoff's
http://www.hardtofi
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