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Article Title: Domain Names And Toll-free Numbers: A Profitable
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Author: Marcia Yudkin
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A few months ago, I turned down a naming assignment from a
company seeking a business name that would correlate with a
domain and a toll-free number, both currently available.
Impossible, I thought. Nope, not impossible if you know how to
go about it, says Bill Quimby of TollFreeNumbers.
The key is to find the vanity phone number first, Quimby says,
and there are many more available toll-free numbers that spell
out something related to your business than you would imagine.
For instance, when he ran a search for toll-free numbers
related to naming, he came up with 888-DR-NAMING (which I
immediately reserved), 866-NOW-NAME, 877-PRO-NAMING,
888-WEB-NAMING, 877-TOP-NAMING and hundreds of other options.
Once you find a toll-free vanity number, the next step is to
make sure the corresponding domain name is available for
registration. 888DRNAMING.
that as well for future use. Then I was all set for a radio
publicity campaign, a national advertising campaign or just
rebranding.
Some points to keep in mind if this sort of naming strategy
excites you:
* Although North American phones show letters on the keypad,
telephones elsewhere in the world may not. Likewise, toll-free
numbers in North America cannot be dialed from other
continents. If you have a global business, branding only
through a toll-free number that works only in one part of the
world may not be a smart idea. However, it can still be a good
way to attract North American customers, since you can forward
the toll-free number for just pennies a minute almost anywhere
else in the world.
* The cost of getting calls through a toll-free number can be
as low as 2.85 cents a minute, with no monthly fee or monthly
minimum charge. Aside from the one-time cost of getting a
vanity toll-free number, it doesn't cost any more on an ongoing
basis than a toll-free number that does not spell anything.
* Although numeric numbers are easier to dial, vanity numbers
spelling out words get more calls than numbers comprised of
random numbers. In a study done by Bellcore, print ads that had
an 800 toll-free number attracted six times as many calls as
regular, non-toll-free numbers. And contrary to what you might
expect, this held true regardless of the socioeconomic status
of the caller.
* Older telephones don't show the "Q" (which correlates with 7)
or the "Z" (which correlates with 9), but most recent models do.
Note also that you'll get more misdials if your vanity words
include the letter "O," which can be mistaken for the zero key.
* The more you advertise on billboards, trucks, radio or TV,
the more important it is to have a number that spells
something. And if you are a small company, a vanity number
makes you seem bigger and more established. When Bill Quimby
tells people to call him at 1-800-MARKETER, few would guess he
works out of his home. A toll-free number also emphasizes that
the company wants to hear from customers.
* Whereas so many great domain names are already taken, many
more of the 800YourName.
available.
About The Author: Marcia Yudkin is "Head Stork" of the naming
company Named At Last, which brainstorms new company names, new
product names, tag lines and more for cost-conscious
organizations, at http://www.NamedAtL
ebook on obtaining vanity toll-free numbers at
http://www.namedatl
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5 comments:
Bill Quimby is a nut job! I'm so glad I Googled him before I called him back to get my vanity number. It seems that everyone who does business with Bill Quimby and disagrees with him, Bill Quimby makes it an all out war to slander them. What a NUT!
Quimby must have a chip on his shoulder. How else can it be explained. I would never use Bill Quimby for any toll free number service or vanity 800 number etc. He has too much bad press about him. He unfortunately sounds like he needs to be in therapy!
Some people just don't get it. Bill Quimby and people like him will always get theres in the end because they attract so much negitive energy due to their antics and the backward way they reach out to society.
Thanks for the information.
With toll free number you can easily advertise your business by adding your domain name to last 6 digit. In which, client and customers can remember it quickly.
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