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Please consider this free-reprint article written by:
Falco P.
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Article Title: Common Press Release Mistakes: Don�t Make It A
Sales Pitch
Author: Falco P.
Word Count: 423
Article URL: http://www.isnare.com/?aid=100488&ca=Marketing
Format: 64cpl
Author's Email Address: f.pangkey[at]gmail.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=100488
================== ARTICLE START ==================
The number one mistake that those who are new to press releases
make is that they make it sound too much like a sales letter. A
press release is used to promote your company or product, but
making you press release a rewrite of your �Sales� page is not
a good idea. A press release is written to get your business
featured in a major newspaper, magazine, or web site. Hence,
before you start writing your press release, I strongly
recommend that you take some time to read some of the articles
that are written in the Business sections of popular newspapers
such as The New York Times or Wall Street Journal, as well as
read some of the articles about businesses in a niche magazine
or web site that matches the niche of your company. These news
stories were most likely based on press releases that the
company wrote and thus, you should see what type of information
is included in these articles and then include similar
information in your company�s press release.
Although it would be nice if a major news publication wrote an
article that went on praising your company and your product,
the vast majority of credible news sources do not do this and
instead provide the facts and their own opinions, not opinions
presented in a press release. Hence, to get the most coverage
and best possible results from your press release, simply state
the facts and if you want to give opinions, do so in quotes as
most news stories include direct quotes from company officials.
The overall goal of a press release is to generate buzz and
interest in your company�s product or service; however, if you
make your press release a reworded sales copy, you will get
very little coverage from your release and many companies many
press release distribution services may reject you press
release all together.
Hence, the bottom line is this: Only state the facts in your
press release and do not go too deep into giving opinions. When
you finish writing your press release and proof read it, make
sure it sounds like an article you would expect to find in a
credible news source. If it does, than chances are you wrote a
good press release and it will get picked up by many sources.
If it doesn�t, then you have some editing that you need to do
to �polish up your press release� and increase the chances of
getting major news articles.
About The Author: Falco Pangkey is the owner and writer of
http://www.freepublicity.eu. He writes about how to get online
and offline Free Publicity. To view more work by Falco, you can
visit http://www.freepublicity.eu/category/pr-articles/
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=100488
================== ARTICLE END ==================
For more free-reprint articles by Falco P. please visit:
http://www.isnare.com/?s=author&a=Falco+P.
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