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Article Title: What Does Someone Earning $400,000/mo Worry
About?
Author: Kim Klaver
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New series: Profile of a leader who's building long term, not
short term:
#1 - Donna Johnson, Arbonne's top banana.
Last month, I did an interview with Donna Larson Johnson, the
top earner at Arbonne International. Many people know that
Arbonne has been growing by leaps and bounds for the past
couple of years. So what's to worry about?
Donna (and corporate) were worried about a few loud and visible
recruiter types who had invaded the distributor ranks to ride
the company's growth wave. These traditional front loaders are
encouraging women to buy several thousand dollars worth of
product by telling them they are on the "fast growing" team.
Translation: Women were suddenly stuck with thousands of
dollars worth of product...thinking that was the way to go
fast.
Others who want smaller packages are told that they're the
'slow' ones (by the front loading recruiters).
Since most of the company is in Donna's group, she stands to
benefit from all this volume. And most upline would be happy.
But Donna knows that front loading is the kiss of death, like
it was for Excel Communications.
Donna called me to help her explain the dangers of front
loading to her key leaders - some 200 of them. Which I was
delighted to do.
Front loading syndrome: Encourage people to buy the big start
up packages of $2,800 instead of a smaller $500 package. The
big initial order gets the sponsor that bigger one-time (fast
start) bonus from the company.
Next, encourage the just front loaded one to find 3-4 others to
buy in too - as the "fast" way to earn their money back (they'd
get those one-time bonuses on those big orders, too). Pump out
those initial big orders, and earn the bonuses on each one.
Problem: The front loaders don't show anyone how to sell what
they bought. That's too slow.
Front loading mostly gets most people garage-qualified. And
causes their embarrassed friends to stop inviting them over for
Christmas dinner.
The front loading method is a cancer to any customer-based
business like Arbonne's has been. Who wants stuff in their
garage? And hundreds of requests for refunds?
So what does someone earming $400,000/mo have to worry about?
How to keep the money hype and the front loaders away - both
ingredients for the ruin of any company and its wonderful
people who joined hoping to make a difference.
The time to plan is BEFORE big trouble starts. Thanks and
plaudits to you, Donna.
UPDATE
Donna said today that her largest check was over $400,000, but
that it is not her average. She said it's fair to say that she
receives "six figure monthly" checks. (Six figures means
anything from $100,000 to $900,000 -KK)
She added: "Arbonne and its leaders are careful to follow
compliance, and the company discloses the average incomes of
each position on the Arbonne website."
And last, she wrote, "Even though there were only 200 people on
the live call you did (which was a fantastic call, and really
turned things around in our company), I recorded the call, and
it spread throughout our company, and literally thousands of
people heard that call, which was very powerful." :)
P.S. I will be doing posts about individuals who are making a
difference in our business, especially leaders who impact so
many thousands of others with what they say and do. I welcome
your suggestions. I've known Donna and have worked with her
people for 10 years. Email me. (See the right side of this
blog.)
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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