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Article Title:
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Web Marketing 2.0
Article Description:
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If you're like me, then you are probably tired of hearing the
word Web 2.0 passed around the net like a buzz word on steroids.
Google alone currently shows 126,000,000 results for the search
term "web 2.0" at the time of this writing. However, although
this term may be overblown, it does have significant influence on
the current changes taking place on the Internet. Most
importantly, it has many implications for the online marketer.
Additional Article Information:
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1645 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-10 18:01:00
Written By: Kim Roach
Copyright: 2006, All Rights Reserved
Contact Email: mailto:kim@seo-news.
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Web Marketing 2.0
Copyright (c) 2006 Kim Roach, All Rights Reserved
SEO-News
http://www.seo-
If you're like me, then you are probably tired of hearing the
word Web 2.0 passed around the net like a buzz word on steroids.
Google alone currently shows 126,000,000 results for the search
term "web 2.0" at the time of this writing.
However, although this term may be overblown, it does have
significant influence on the current changes taking place on the
Internet. Most importantly, it has many implications for the
online marketer.
Wikipedia has defined social search as the following:
"Social searching is the latest innovation in the search engine
industry. Sprouting from web2.0 concepts like folksonomy or
social bookmarking it gives the user the ability to interact with
the search engine and promote what they feel are the relevant
results. This is a user based approach website relevancy as
opposed to the traditional webmaster based approach"
We are currently seeing a multitude of social search engines
exploding onto the Internet's virtual landscape. Sites like Digg,
del.icio.us, and MySpace are attracting millions of users.
The users search experience is being taken to an entirely new
level through the "collective intelligence" of millions of
individual editorial decisions.
The Internet has always strived to give power to its users.
Social search develops upon this cultural bedrock.
Algorithmic search engines have essentially reached their peak.
These automated software-based crawlers and indexing systems can
never deliver excellent results on a consistent basis. This is
due to the crowds of people who are constantly trying to beat the
system.
Social search, on the other hand, provides a human editorial
factor that cannot be obtained by traditional search engines. By
using the wisdom of crowds, people are able to access more
customized and targeted information.
A great example of this can be seen at Yahoo Answers. According
to Comscore, this site has become the second most popular
Internet reference site after Wikipedia. Why has this site been
such a success? Because it capitalizes on the wisdom of crowds.
Anyone can ask a question on Yahoo Answers and have a crowd of
millions of users available to answer their question. This
technique allows users to receive multiple perspectives rather
than the often irrelevant links that can be found using a
traditional search engine.
In fact, many of the major search engines are putting forth an
effort to get involved in the social search arena.
Yahoo in particular is betting heavily on social search. Yahoo
bought photo-sharing site Flickr along with del.icio.us. Then,
they also purchased WebJay, a site for creating and sharing music
playlists. Yahoo is hoping to change the way people find
information online by tapping into the collective knowledge of
crowds.
Google has also bought a couple of social-networking sites,
including Orkut and Dodgeball. However, they have done far less
than Yahoo in terms of online community building. It makes one
wonder whether or not this technology is a fad or a way of
searching that is here to stay. If social search does become a
proven technology, then it seems that Yahoo will have quite an
advantage based on the fact that they have jumped into the game
far earlier than Google.
Microsoft has also made plans within the social search arena.
They have just recently unveiled a question-and-
(http://www.live.
Windows Live.
Microsoft research shows that generic search engines can't answer
50% of queries asked. However, with a system like Yahoo and
Google Answers, you can almost always find an answer among a user
base of millions.
Today's search giants must increase their social-search efforts
to keep up with the new developments that are occuring. Social
networks pose a potential threat to the well-established search
engines like Google and Yahoo. Sites like MySpace and Digg are
quickly increasing their market share.
What This Means for the Internet Marketer
Social search is definitely something you should keep in mind
when planning your marketing activities. However, it should only
be a piece of the marketing puzzle, combined with search engine
optimization, article marketing, blogging, etc.
Having said that, here are some of the Web 2.0 hot spots that
you will want to be involved in.
Collaborative Directories
http://www.prefound
http://www.zimbo.
http://www.wikipedi
http://www.stumbleu
http://www.kaboodle
Create Your Own Profile Pages at:
Squidoo.com
Windows Live Spaces (http://spaces.
Yahoo 360 (http://360.yahoo.
Google Personalized (http://www.google.
MySpace.com
Social Networks:
Social networking sites are all about connections. After all, the
Web has and always will be a social space. According to
Wikipedia, the first social networking service was
Sixdegrees.com, created in 1997. Since that time, these social
hangouts have exploded, allowing you to meet and network with
hundreds of like-minded individuals.
Social networking sites allow you to make connections all around
the Internet. These acquaintances may turn into business
partners, joint ventures, or just great friends. Either way, you
don't want to be left out of the loop.
To get some additional insight into social networking, I talked
to Dina Giolitto of http://www.wordfeed
first people I have seen to offer Web 2.0 marketing
(http://www.wordfeed
helping web sites to get noticed on all of the web 2.0 hotspots,
including squidoo.com, the Ryze Business Network, Digg,
Technorati, and more.
Here is some of her insight into social networking:
"Web 2.0 will get you networking, learning, link swapping and
forging alliances with millions of website owners and future
customers. Join as many groups as you have time for, but then
choose one or two where you see an opportunity to really get to
know people on a deeper level (professionally)
participate regularly in those places.
For me, the Ryze Business Network at http://Ryze.
perfect initiation into the ways of the Web. To start, post on
other people's networks. When you feel confident enough, start
your own network. It's great way to become schooled in internet
marketing, attract complementary business owners who share your
work ethic, goals and ideals, and establish authority in your
niche - all at the same time!"
If you haven't gotten involved in a social community yet, now is
a great time to do so.
To find a group that's right for you, check out the following
list of social networking sites:
http://en.wikipedia
Social Bookmarking:
From the beginning, the Internet has put the power into the hands
of its users. Social bookmarking continues this attempt of
democracy. Social bookmarking sites are composed of a community
of users who submit, categorize, and rank their favorite web
sites. In this system, the popularity of any individual
submission is based upon the communities opinion rather than an
algorithmic ranking like that of Google.
By simply submitting fresh, unique content to these sites, you
can gain your website some additional exposure. To try it out for
yourself, check out this list of 120 social bookmarkings sites:
http://noahfleming.
Audio 2.0
Discover, share and submit podcasts using the following directory
list:
http://www.podcasti
Video 2.0
Create, discover, search, share and store your videos at
http://www.econsult
-services.html
News 2.0
Citizen Journalism has exploded in the past couple of years. This
phenomenon is similar to that of open source software. None of us
can put together the type of quality that can be brought out of
our collective wisdom. You can discover, read, and even share
your own news stories at the following sites.
http://www.targetyo
http://blogniscient
http://backfence.
http://www.gabbr.
http://n.ewradio.
http://newsalloy.
http://newsgarbage.
http://newsvine.
http://nowpublic.
http://nulltag.
http://reddit.
http://rojo.
http://shoutwire.
http://stockdigg.
http://tailrank.
http://www.techtagg
http://italknews.
Content 2.0
Web 2.0 has transformed the publishing platforms that are
available today. Because of this, there are now many more
outlets for your articles and your valuable resource box.
Listed below are some resources that will help you to further
syndicate your content.
http://www.comagz.
http://www.zimbio.
http://www.wikipedi
http://www.squidoo.
(The lenses being created on Squidoo are getting traffic,
credibility, and even showing up in top Google results. You can
use a lens to increase the number of authoritative inbound links
to your site, position yourself as an industry expert, announce
the latest news within your niche, or promote your very own
radio show.)
Social Q&A Sites:
Yahoo Answers (http://answers.
Google Answers (http://answers.
http://www.answerba
http://www.wondir.
The key to being successful in the social realm of the web is to
create unique and valuable content that people will want to link
to. Then, once you have valuable content that is worth sharing,
share by tagging, pinging, and sharing your bookmarks on all of
the major bookmarking services.
However, don't forget that you are part of a community and you
are there to provide value to that community. This means that you
should share other web sites as well.
This will make your involvement in the community much more
valuable and people will respect your submissions. If you are
only sharing and book marking your own web sites, your reputation
will fall drastically.
At this point it's hard to tell which social search engines will
emerge as being the top performers. That's why it is important to
get your content in as many web 2.0 locations as possible.
Although social search technology is certainly fun to play with
and offers some new and interesting ways to search the web. It
still has a ways to go before anyone would become dependent upon
these alternative search engines.
Their growth, just like traditional search engines, will take
time. The future of social search depends greatly upon how fast
the general online audience adopts it. As with all community
sites, the benefits grow with the size and activity of the group.
Social search is unlikely to overcome the traditional search
functionality of algorithmic search. However, it will be a great
supplement to both organic and paid search and will provide users
with additional insight that larger search engines cannot offer.
The ideal search solution would be to combine traditional search,
social search and human editorial input. This would allow users
to experience the power of human mediated search with the
comprehensiveness of algorithmic search.
------------
Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepron
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(http://blog.
kim @ seo-news.com
This article may be freely distributed without modification and
provided that the copyright notice and author information remain
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