Wednesday, October 04, 2006

ArticleBlaster So Why Do They Stay?


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Please consider this free-reprint article written by:
Kim Klaver

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Article Title: So Why Do They Stay?
Author: Kim Klaver
Word Count: 341
Article URL: http://www.isnare.com/?aid=89905&ca=Marketing
Format: 64cpl
Author's Email Address: refresh.me[at]gmail.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=89905

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In a business where we have a 95% drop out rate, it's
interesting why those who stay, do so. I can assure you it is
not the money.

When Excel Communications went bankrupt in November, 2004, the
company reported to the court that as of October, 2004, Excel
had 106,426 U.S. representatives eligible to earn commissions.
64,967 actually earned commissions. Of those, 98.1 percent
earned $100 or less. Only 99 of them, or 0.2 percent, earned
more than $1,000 for the month." More here.

So why do they stay?

"Oh," said one on a conference call last week, "I love my
products."

Others chimed in:

"I like helping people and when someone uses it and tells me
what a difference it made in their lives, it feels really
good."

"I just love doing this business and I've been doing it for
almost 20 years."

I find these responses very interesting. One reason is that a
recent Yahoo survey reports that these reasons for sticking
happen to be the same ones most people give today who are
looking for a business of their own.

"Two thirds of Americans have entrepreneurial ambitions," and
the #1 reason, reports Yahoo, is because they want to do
(finally) something they love. Where they can make a
difference. And yes, it should pay something. But that was the
last reason for 97% of the respondents.

So is everyone looking to be a volunteer then?

Not likely. It may just be that the satisfaction this business
offers people beyond the money does more for folks than the
promise of money. Perhaps the sole focus on big money or
nothing has run its course in today's post 9/11 environment.
Who knows?

What matters is, how do these reasons for sticking compare with
yours - if you're in that great majority not making much money
yet?

And how do your reasons for sticking with it compare to the
carrot you're dangling out there to recruit new people into the
business?

About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlogs.com, a podcast,
http://YourGreatThing.com and a giant resource site,
http://BananaMarketing.com

Please use the HTML version of this article at:
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For more free-reprint articles by Kim Klaver please visit:
http://www.isnare.com/?s=author&a=Kim+Klaver

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