Do you want to sell a service on the Web? Too many people make the
mistake of thinking that a service home business just
isn't suitable for online business... and that's a crying shame!
Becasue an online service business can be very lucrative --
as long as you recognize a few key factors and implement a few
important strategies.
And of course, there are challenges to taking your service business
online, but we're going to show you how to overcome those
challenges -- and even turn them to your advantage on the Internet!
So let's get started!
2. Use These Simple Strategies to Easily Turn Challenges to Your
Advantage and Outsell Your Competitors!
Lately, we've been receiving a lot of questions from those of you
selling a service (or thinking about selling a service)
over the Web, asking what you need to do differently than those people
marketing a physical product.
It's a good question. Because while almost ALL of the selling and
traffic generation techniques work equally well for both
product and service-based business models, there are a few unique
challenges faced by those selling services that warrant
special discussion…
Challenge #1: You ARE the product!
When you sell a service, you ARE the product, whether you're a Real
Estate Agent… Doctor… Lawyer… Bed & Breakfast owner…
Auto-mechanic… Caterer… Hair Stylist… Fitness Trainer… Accountant…
Investment Advisor… Childcare Provider… Housekeeper… Dog
Walker… Landscaper… or whatever!
You're selling your time with the promise of a particular result as
opposed to a tangible product.
Challenge #2: Your time is limited!
Unlike someone selling a physical product that can be stored and
shipped on demand, you can only provide as many services as
your time allows. And assuming you pause to sleep and eat like the
rest of us, this means you are limited to an 8-hour day.
(Or however many hours you are willing to work!)
Challenge #3: You must prove your ability to deliver measurable
results, while emphasizing flexibility
People will want to see proof that you've delivered great results for
other clients, but they will also want to know that you
are flexible enough to meet their own unique needs.
So you must walk a fine line, making sure that you keep confidential
client information confidential, while (a) proving that
you've satisfied the needs of other clients like them with great
results AND (b) demonstrating your ability to customize your
service to meet their personal, unique needs.
Challenge #4: You're using a "global" medium to attract "local" business
Frequently, service-based home businesses rely on local clients. Sure,
the owner of a bed & breakfast in Seattle, Washington
may be thrilled to be attracting clients from Australia's Gold Coast…
But is the landscaper in Seattle going to be equally
receptive to securing a weekly hedge trimming and lawn-mowing client
from Australia? Probably not. So service-based sites
that rely on local customers need to actively pursue sources of local
traffic.
ABOUT THE AUTHOR: Larry Potter is a recognized authority on the
subject of starting a home business with little or no cash.
His website provides a wealth of informative articles and free
resources on everything you'll ever need to know about a
service home business. More tips can be found here:
http://urlcutter.
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