ArticleBlaster Power Words

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Please consider this free-reprint article written by:
Kurt Mortensen

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Article Title: Power Words
Author: Kurt Mortensen
Word Count: 982
Article URL: http://www.isnare.com/?aid=90185&ca=Marketing
Format: 64cpl
Author's Email Address: askkurt[at]persuasioninstitute.com
(replace [at] with @)

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We know certain words have more pull than others, but who would
have thought that simple words like "because" and "and" would
have the power to move mountains? It is best to assume that
with spoken language, simple is better than complex. Since we
are unable to recapture or replay our spoken words, we hope
that they will be correctly interpreted the first time they are
heard. Unfortunately, spoken words can be the most misread and
misinterpreted form of communication, and therefore, can be a
great hindrance to effective persuasion.

In a study by Langer, Blank, and Chanowitz, researchers found
certain word choices could influence people to act against
their own self-interests. The researcher would approach a
copier where a long line of students stood. She would try three
different word choices at different times to see how the other
students would respond to each request. She didn�t change what
she was asking, only the word choice. When she said, "Excuse
me, I only have five pages. May I use the copy machine because
I am in a rush?" 94 percent complied. When she said, "Excuse
me, I have five pages. May I use the copy machine?" 60 percent
complied. But when she said, "Excuse me, I have five pages. May
I use the copy machine because I have to make some copies?" 93
percent complied. The magic was in the word "because." Even
when she used an obvious reason, for example, just to make
copies, she had a higher compliance. The word "because" is very
powerful. "Because" prepares the mind for a reason. Even if the
reason is not legitimate, it is still a reason.

Perhaps one of the most valuable words to learn how to use is
"you." When you use the word "you" instead of a more general
word like, �people," there is a stronger sense of identity.
Your listener will be more tuned in to what you are saying.

On the other hand, the one word that will impede your ability
to persuade is "but." "But" negates everything you said before
it. We all know the drill, "I love you, but�"or "I want to
help, but�." The word "but" puts the brake on persuasion.
Practice your vocabulary and use the word "and" in your
persuasive communication instead of "but." Another simple
change is to use the word "can" instead of "could." For
example, say "Can you carry this for me?" instead of "Could you
carry this for me?" Similarly, it is better to use "will" than
"would" and better to use "try" than "do."

Often in day-to-day living we find ourselves in circumstances
where we need to direct, delegate, or even order. Usually our
assignments are just short sentences, such as "Can you please
do this or that?" You can create unity and alliance and lessen
defensiveness when you use "let�s" in place of "you," even when
that individual, not you, is really going to be the one carrying
the duty out. For example, "Let�s be sure and get this out in
the mail today, okay?" It�s such a simple thing, yet you will
find it works wonders. Make a habit of using the word "let�s,"
and you will find more cooperation.

Following are some simple guidelines to keep your speech and
verbal packaging on the right track.

* Don�t use jargon or technical language unless you are sure
every member of your audience understands the meaning.

* Don�t use profanity or slang. In general, using profanity
damages your credibility.8 Be sensitive to whatever language
your audience might find offensive, profanity or otherwise.
Avoid name-calling and other forms of abusive language.

* Speak in everyday language. You want your audience to relate
to you and to feel as comfortable with you as possible. Use
language that will make you seem familiar and easy to follow.

* Keep your language simple and clear.

* Keep your sentences short. Use as few words as possible
unless you are painting the picture--just one idea at a time.

* Use words that will engage the audience. Use "you," "we,"
"us," and even "I" if you are relating a personal experience.

* Don�t use vague and abstract words. They muddle your meaning
and confuse your listener.

* Don�t talk down to your listener by using pompous and
pretentious words. Be direct; don�t bluff or beat around the
bush.

* Use verb-driven language. By using verb-driven language, you
will arouse a greater sense of action and motivation. Using
these kinds of verbs will make your statement more convincing
because your audience will engage their emotions, consciously
and subconsciously. Verbs that are abstract or overused do not
communicate excitement.

With so many words in the English language to pick from, you
must be very particular about which ones to use. Some will grab
attention more than others. The following sixteen words are
commonly used to effectively sell a product:

1. Benefit
2. Money
3. Easy
4. New*
5. Free*
6. Now
7. Fun
8. Proven
9. Guarantee
10. Results
11. Health
12. Safe
13. How to
14. Save
15. Love
16. You/Your

Among all those on the list, the word "free" always gets
attention anytime it is used. Suppose you were in charge of
designing and wording the fliers your company is planning to
send out in three weeks. Which phrase would you use?

1. Half price!
2. Buy one--Get one free!
3. 50 percent off!

Each of the three denotes the exact same offer, but the second
phrase is the most effective. In fact, studies have shown that
phrases using the word "free" outsell other phrases stating the
exact same thing, only in different terms, by 40 percent!

About The Author: Kurt Mortensen�s trademark is Magnetic
Persuasion; you should attract customers, just like a magnet
attracts metal filings. Claim your success and learn what only
the ultra-prosperous know by going to
http://prewealth.com/mistakestoavoid and get my free report "10
Mistakes that Cost You Thousands."

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