ArticleBlaster List Building: Developing Awesome Squeeze Pages

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Please consider this free-reprint article written by:
Tellman H. Knudson

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Article Title: List Building: Developing Awesome Squeeze Pages
Author: Tellman H. Knudson
Word Count: 635
Article URL: http://www.isnare.com/?aid=91490&ca=Marketing
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A squeeze page or an opt-in page is one that you drive traffic
to, with the aim of getting visitor's name and email address,
optimally in exchange for something of value. Use squeeze pages
to build a strong, responsive list.

The first and most important thing about any squeeze page you
design to build your list with is testing. Even testing two
different headlines can make all the difference in the world.

Start split-testing your squeeze pages and you can do that
easily with something like Marketing Makeover Generator, or if
you have 1ShoppingCart or AWeber, you can use their
split-testing tools. You can also use something like Ad Trackz.
It�s very inexpensive and it�s great software. It�s fairly easy
to learn how to use if you�re willing to put a little bit of
time into studying it.

The second thing is that you need to use a few bullet points,
like five or seven at the most, and make your bullet points
short statements, not paragraphs or sentences. Each bullet
point should point out one benefit of signing up for your
product, service, or giveaway.

The closer your bullets are together, the better you'll do and
the quicker people are going to be able to read them. So, don't
leave space between bullets. In other words, be sure to
single-space each line.

Third, design your page so viewers have to scroll down as
little as possible. Let it be "above the fold." Try to put it
all right there--in their faces! You don't want visitors to
have to move around looking for information. The easier you
make it for them to sign-up for your list, the more likely it
is that they will.

Some experts say that audio increases conversion, but audio
works for some and not others. Maybe it�s because people like a
soothing voice and it works for them, whereas it won't work for
people with squeaky voices. But with audio, there are all sorts
of possibilities. If you have some type of quote on your page,
for example, you could turn that into an auto play button, and
do a split test it to see if audio will increase or decrease
your conversion.

Then, on your opt-in button�use something that will get people
to click, like �Free Instant Access,� for instance. Test it,
too.

But remember, test only one element of a page at a time. If you
test all of them at the same time, you won't know what worked
and what didn't. Change your headline and test the one you have
now with the new one. Test the wording on your opt-in button,
test putting a picture on the page with leaving the picture off
the page. (If you�re going to use a picture, make sure it�s
crisp and very tight-looking.) Test everything, but only test
one thing at a time.

Even joining the Better Business Bureau may make a difference.
Your opt-in rates might improve if you have a Better Business
Bureau logo on your site, but never use things like this unless
you�re actually a member.

The point is that there is no right way and no wrong way to go
about doing things. Some aspects of a squeeze page are proven
to work, such as formatting and size, but all other factors are
out there waiting to be tested. Find the best possible squeeze
page through trial and error, and when you have something that
works, keep testing, until you feel that you're all tested out,
that you've squeezed every ounce of squeeze out of that page
that you can. Then, let it work for you.

About The Author: Tellman Knudson is CEO of
http://OvercomeEverything.com. Learn how to build a powerful
and responsive list quickly through his premiere list-building
course, http://MyFirstList.com (http:/myfirstlist.com )

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