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 Article Title: Internet Marketing On A Low Budget: An Open
 Letter
 Author: Patsi Krakoff, Psy. D.
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 Recently I was contacted by a client who was frustrated that
 her marketing efforts were not producing results like she
 expected. In an attempt to address her concerns, I realized how
 many other professionals are in the same boat. What follows is
 an open letter to professionals everywhere who are struggling
 to attract new clients and make money online. 
  
 Dear Entrepreneur and Professional: 
  
 First, let's address the issue of finances. I understand fully
 what it is like to invest in your own business, work hard, and
 see little income. Sometimes it seems as if you work for
 pleasure, and indeed there is much pleasure involved. It's not
 unusual for entrepreneurs to be passionate about their business
 and services and many would do what they love for free. 
  
 But it can't work that way, and you must see the money or your
 business will perish. Finally, after a couple of years of
 trickle income, we are now seeing results in our own online
 business, and are making a comfortable living solely from
 information and services sold on the Internet. 
  
 It takes time. And it involves having lots of digital
 information products people can buy and download instantly. In
 order to sell them, you have to have a powerful web presence
 and be easily findable to the millions of people who Google for
 solutions to their problems. 
  
 People can't find you with just a web site. You need a blog,
 and you need to write on it frequently - daily is best; two to
 three times per week is good. An electronic newsletter, or
 ezine, is also a great marketing tool, and it needs to be
 posted on the Web, or on your blog. 
  
 You need to write and submit articles to article directories so
 people can find you better. Your articles need to include
 contact information and links back to your website and
 products. 
  
 You need the infrastructure in place so you can follow up with
 automated email messages to people who contact you requesting
 information, purchase your products and register for your
 events. 
  
 It's a good idea to do teleclasses, some for free, so you build
 your list, connect with people and get them into your higher
 priced seminars. 
  
 There are other business models, and I am most familiar with
 what I have done myself, and helped other entrepreneurs to do. 
  
 When Denise and I joined Tom Antion's Mentee Program, it was a
 considerable financial commitment. We send him a check every
 month out of our earnings, which are steadily increasing thanks
 to his tutelage. It's worth it to learn and model what works
 from one who has been there and is a multi-millionaire. 
  
 As the saying goes, you can't get to Carnegie Hall without lots
 of practice, and that takes an investment of time, patience and
 money. 
  
 There are no easy solutions. Continue doing what works and
 invest in those areas of your business that provide the biggest
 payoff. Get training. Invest in the infrastructure and tools
 that allow you to save time and market effortlessly. Avoid
 overwhelm by implementing tools slowly, getting used to one and
 observing your results before going to the next step. Building a
 business on the Internet is not about getting rich quick. It's
 about hard work and persistent effort that will pay off in the
 long run.
 
 About The Author: For more leading edge Internet Marketing tips
 go to http://www.biztipsb
 ezine Savvy eBiz Tips at http://www.savvyebi
 about using Internet Marketing tools like blogs, go to
 http://www.buildabe
 are known as The Blog Squad.
 
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