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Please consider this free-reprint article written by:
Chris Snow
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Article Title: The Influence Of Advertising Awards On Clients
Author: Chris Snow
Word Count: 444
Article URL: http://www.isnare.com/?aid=90428&ca=Marketing
Format: 64cpl
Author's Email Address: kensnodin[at]googlemail.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=90428
================== ARTICLE START ==================
Obtaining advertising awards is a super motivation for the
employees and the creative people in an advertising agency. In
the marketing world where a product sells based on an intricate
algorithm consisting of variables like sales force, prices,
quality of the product, distribution and much more, advertising
alone cannot take the kudos or the blame for high or low sales.
The advertising awards therefore, are a great means of letting
the client know that the ad was indeed an inspiring one and
that it was a creative leap. These awards are so influential
that they can change the fortunes of a floundering start up and
take it on path of glory and success.
Advertising awards are not easy to come by these days! This is
because there are a large number of creative hot shops and
great thinkers doing the rounds. To top it all effective and
inspiring advertising is no longer an easy thing to put
together. No longer can you get away with attaching
superlatives to adjectives and claiming �New Super' or �Better
than ever before' shall definitely not win you anything. With
the internet revolution and the growing consumer skepticism
about the hyperboles, companies really need to think of
creative ideas to communicate their message while continuing to
sound authentic and genuine. Great ads require great creative
ideas that are communicated effectively. High quality computer
graphics has made this possible today. With the aid of these
gizmos one can communicate visually and say so much more in
just 30 seconds.
Consider the car ad wherein the car climbs a tough spiral
mountain road but with the push of a button it magically
converts the road into a smooth highway. The commercial
obviously is trying to imply that the maneuverability of the
vehicle is of such a high quality that driving on mountain
terrain is as easy and enjoyable as driving on a straight,
smooth and even highway.
Currently, using high-end morphing and computer graphic
techniques, advertisers are able to create hype about the
product. The issue really is how effective the next option is
likely to be in the fight for obtaining consumer attention,
keeping it and ensuring that the consumer is at ease and
willing to accept the information provided in the ad as genuine
and relevant.
Consumerism is here to stay but it is likely to become more and
more difficult to convince consumers about the quality of the
product or fool them by providing lifestyle ads. Maybe the
advertising world shall come up with a new technique akin to
the graphics available today, to be able to take on increased
skepticism.
About The Author: Discover more articles about media and
multimedia by visiting http://www.media-secrets.com
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