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Article Title: How To Turn Off Someone With Your First 10
Words...
Author: Kim Klaver
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Here are a few openers reps gave us in class. No results so
far, they reported.
"Would you like to know about the dangers of EMFs?"
"My Arbonne products are just amazing! Can I show them to you?"
"I have just found this unbelievable Enfuselle, and you really
must try it!"
Anyone going, "Oh wow, I'd like to hear more!" yet?
Other people do not care about our the names of our company,
our products, or our fancy scientific techno-babble. They want
to hear words spoken in a human voice. That does not include
techno-babble.
Here are some categories of technobabble reps use on their
prospects.
1. The name of your company. They've maybe heard of Google.
2. The name of any product. Coke yes. Your product, no.
3. The abbreviations for any name of any condition or elements,
e.g. EMFs.
4. Names of diseases e.g. fibromyalgia, cancer (plus you risk
making medical claims, a big no-no.)
5. Scientific babble, e.g. "patented scientifically proven
nutraceuticals.
You may think this stuff is impressive, but no one outside your
company does. What matters to others is an authentic story from
you about how the product has affected your life, spoken in a
human voice, without boasts.
The chairman of one of the world's top ten advertising agencies
says here's what to do to create advertising and promotion that
works:
"You always have to put yourself in the shoes of the consumer.
It's not what we think, it's what the consumer thinks."
Add to that, "It's not what WE say about a product, it's what
the consumer says about it."
What consumer would go to GNC and ask, "Do you have any
patented, scientifically proven nutraceuticals?
idea.
What would you say about your product if you were talking to a
13 year old, or to your favorite aunt or grandmother? What
would you say at the kitchen table if you were not selling, but
just telling?
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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