Free-Reprint Article Written by: Mark Silver
See Terms of Reprint Below.
************
*
* This email is being delivered directly to members of the group:
*
* internet_marketing_
*
************
We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.
This article has been distributed by:
http://Article-
Helpful Link:
The Digital Millennium Copyright Act - Overview
http://www.gseis.
------------
Article Title:
============
How To Serve A Feast That Keeps Em Coming Back
Article Description:
============
I'm sitting here eating Medjool dates, one after the other. Yum.
And, when I'm done with what I've got, I'm going to go get
more. Why am I going to buy more, and more, and more dates?
These dates hold the key to building a long-term relationship
with your customers, as well as making your business profitable
in a way that feels really good.
Additional Article Information:
============
788 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-12 10:00:00
Written By: Mark Silver
Copyright: 2006
Contact Email: mailto:mail2@heartofbusine
For more free-reprint articles by Mark Silver, please visit:
http://thePhantomWr
============
Special Notice For Publishers and Webmasters:
============
If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.
http://thephantomwr
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWr
------------
How To Serve A Feast That Keeps Em Coming Back
Copyright (c) 2006 Mark Silver
Heart Of Business
http://www.heartofb
I'm sitting here eating Medjool dates, one after the other. Yum.
And, when I'm done with what I've got, I'm going to go get
more. Why am I going to buy more, and more, and more dates?
These dates hold the key to building a long-term relationship
with your customers, as well as making your business profitable
in a way that feels really good.
The dates have solved a problem for me: I have a real sweet
tooth, but eating a lot of sugar leaves me feeling yucko. By
eating dates, I can enjoy my sweet tooth without the yucko
sugared-out feeling I get from candy or pastries.
It took me awhile to figure this out. After eating dates for a
few weeks, I suddenly realized, 'Hey, I don't feel sick after
eating them.' So, I became a committed date-eater. :-)
Okay, that's why I WANT dates. But it's not why I'm going to
buy more dates.
The obvious reason for buying more dates?
Because I ate the ones I (used to) have. They're gone.
In other words, if the dates don't get eaten, I don't get more.
They sit in the cupboard. And, if I let them sit there until they
go bad, I may never buy any more.
Are your customers eating your dates?
We are often so focused on getting someone to make the purchase,
that we forget about supporting them to actually use what they
buy. You aren't in business to just make a quick buck, to have
someone buy once and then disappear. You are here because you
want to make a real difference for people.
Making a real difference in someone's life often takes more than
one interaction. A single Medjool date, and I would have been
back to pastries and chocolate. A consistent supply of them, and
my health and diet change significantly.
Plus, there's a significant bonus for you.
You may not have realized this yet, but a business becomes
profitable because of repeat sales from the same customers. It's
not that the first sale to someone isn't profitable (it should
be), but the time and effort it takes to really walk with someone
while they build trust with you and your offer, until they become
a customer- you can't rush that.
And so, at the same time you are looking for new customers, you
can be supporting your current customers to eat, and come back
for more. For their sake, and for yours.
How are you helping your customers eat your dates after the
sale?
Helping them eat the dates is important.
Keys to Serving the Feast
* Plan at least a three-course meal.
Whatever your business, you can begin to think of a helpful
sequence of offers for your customers. Like with many healthy
meals, you start out with something smaller and digestible to get
their juices flowing, and then something more filling, like a
soup, before moving into a main course.
An example of this would be a service business that offers first
a book, or audio CD, then the next step would be an introductory
class, leading to a more in-depth class, and finally ending up
with perhaps individual consulting of some sort.
What three, four, or five course meal can you plan for your
customers?
* Let them know how good it is after they've bought.
When someone makes a decision to purchase something, but hasn't
used it yet, it's really easy for 'buyer's remorse' to spring
up. Make the effort to supply a new customer with testimonials,
encouragements, and recommended ways to use whatever they've
bought, so they can become engaged more quickly, and start
receiving benefit. It's when they start to receive benefit that
they relax again into trusting the decision they made.
Otherwise, buyer's remorse may keep them from ever using what
they bought, even if they never return it. It may just sit on
their shelf, collecting dust.
* Treasure hunt time.
Lead them through using your product or service. Maybe two or
three weeks after they've purchased it, if it's a book, you can
point out something on page 49. If it's an audio, ask them to
listen to track 3, or a 3 minute segment starting at minute 14.
By pointing out something specific, they get curious. They'll go
looking. And, once they find it, they'll start to get value.
* The bonus?
If you help them to eat your dates, and they love them (and they
will, because you have such delicious dates), there is a much
higher chance that they'll rave about your dates to other
people...
...who will then come to start nibbling at your feast. The more,
the merrier!
Enjoy!
My very best to you and your business,
Mark Silver
------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe succeed in business without losing their
hearts. Get three free chapters of the book online:
http://www.heartofb
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWr
............
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.
............
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Mark Silver can be reached at:
mail2@heartofbusine
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:mail2@heartofbusine
............
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwr
============
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWr
service. thePhantomWriters.
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
The content of this article is solely the property
and opinion of its author, Mark Silver
http://www.heartofb
------------
XXXXXXXXXXXXXXXXXXX
------------
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
__,_._,___
No comments:
Post a Comment