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Please consider this free-reprint article written by:
Michael Senoff
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Article Title: How To Easily And Inexpensively Add More Value
To Your Ebook
Author: Michael Senoff
Word Count: 623
Article URL: http://www.isnare.com/?aid=92212&ca=Marketing
Format: 64cpl
Author's Email Address: michael[at]michaelsenoff.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=92212
================== ARTICLE START ==================
One of the most frequently asked questions I get about Internet
marketing is whether or not someone should sell their product as
a digital product or ebook people can just download or be
emailed -- or a physical product that has to be fulfilled and
shipped out by regular postal mail.
Which one is better? Which one is more profitable? Which one
makes for a better business?
My answer:
Mix it up.
For example, I�ve got several different products. Some are
digital ebooks and audio files, some are physical. And I have
this rule of thumb I've developed after a lot of trial and
error where anything under $100 can be digital and anything
over is physical.
For example, I have one product that was selling digital for
$297. I got a lot of sales...but about a 50% (or more) refund
rate!
Since turning it physical -- putting the main manual in a
binder and putting all the audio on a series of physical CD's
-- the refund rate has practically vanished. On the other hand,
I have found when I keep the digital products below $100 I have
virtually no extra refunds.
Now, I can't guarantee this will be the same for everyone, but
this has worked for me and is certainly worth testing if you
are struggling with whether or not you want to go digital or
physical.
If you would like to double or triple the profits your ebooks
bring in then this article will show you how.
If your product is an ebook, one of the best ways to add value
to it is to simply supplement it with audio. It can be you
reading your ebook into a recorder, and/or it can be my
personal favorite way which is to interview an expert and
record them.
In my opinion, providing both written and audio material is the
best of both worlds. The two formats satisfy customers who like
to read as well as people who find audio a more convenient way
to absorb your message.
Now, while it only takes you a few hours to do all this, it
lets you beef up the content of your ebook and charge a lot
more money for it.
Why?
Because this audio is added value for the customers who buys
your book.
Instead of having to sit down and read and focus on it an
ebook, or print it out, if they have it on audio and they can
burn a CD, they can listen to it in their car, while doing
housework or anywhere they can access a radio or walkman.
Whatever the case may be, you�re making it more convenient for
your customers to listen to your ideas and that�s added value
right there.
They don't have to "make time" for it. They can be driving to
and from work or taking a shower and be learning a little bit
about whatever your ebook is about.
Think of how much more your profits would be if you tacked on
just an extra 50% or 75% to the price of your product. Think
about how beneficial it would be to not only get more money per
sale, but more overall customers who are happy and ready to buy
from you again.
Believe me, the small amount of time it takes to do this one
simple thing will be more than worth it in the end. I see it
all the time not only with my own business, but my clients'
businesses, too.
Copyright 2006 Michael Senoff
About The Author: For more information go to
http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm
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