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Arild Myklebust
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Article Title: How To Build An Opt-in List & Reduce Costs Using
Ppc
Author: Arild Myklebust
Word Count: 940
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address:
info[at]internet-
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The inconvenience of building an opt-in mailing list using PPC
(pay per click) search engines, is the cost connected to it.
The following technique can reduce and even neutralize these
costs and at the same time quickly build an email list for your
chosen niche market.
Many internet marketers stress the importance of having your
own mailing list, as this is where a more important stream of
income may come from, within your online business. However,
when entering a new niche market the challenge is often to
build the new list quickly from start.
Getting free search engine traffic may take months and a lot of
optimization & link building work, before seeing any results.
One solution is to use PPC search engines which delivers
instant traffic to your website and opt-in form. But how do we
get rid of some of the costs a pay per click solution involves?
First, an opt-in mailing list is an email list a visitor choose
to sign up to when visiting a web page, to get information
delivered to their email box. They also usually have to confirm
this subscription by doing a one-click confirmation in the
sign-up email sent to them, before the information is
delivered. This is to protect the visitor from getting unwanted
information. At this point they have approved the subscription
and is on the opt-in mailing list.
In this technique i'm going to show you, one has to think long
term ROI (return of investment) as this method is just meant to
reduce or erase the inital cost of getting a subscriber to your
list. The real, long term value after that, is the opportunity
to follow up your subscribers with useful, free information and
at times offering them products, services, reviews etc., which
he or she may be interested in.
If you do it right, you can end up with total sales income from
your list, greater than the total subscriber cost, thus getting
you on the profitable side. As the targeted subscriber list
grows, the more income you can expect from it.
A subscriber which is given valuable free information over
time, will be far more open to trust and buy from you, when
offered products and services as well. An example is one of my
niche websites, targeted to the stock market, which as of this
writing has grown to 1100 opt-in subscribers and is a
consistent source of income through affiliate links integrated
into free stock market market updates, delivered via email. The
value of these free market updates also ensure low
unsubscription rates.
Just one simple day trading software banner, which shows up at
the end of every update, has alone generated enough income to
more than cover my monthly electricity expenses. In addition
comes ebook sales and more. It's not a huge revenue but is just
one income stream among several others, which added together
gives good extra income besides a regular day job. If a regular
guy like me (educated as a car mechanic) can build an online
income, so can you. The key is to continue building websites
and opt-in lists in profitable niche markets, until a full
income goal is reached.
This PPC cost reducing method may help to increase profit
margins even more:
On your domain, create a simple "landing page" with an opt-in
form, which is presented to the targeted visitor when they
click on a PPC ad. Focus on the benefits of subscribing to your
free email list, what's in it for them. By offering them bonuses
like a free report, ebook, ecourse, tool, etc., a higher
subscription rate could be the result.
At the top, center of the page, code in a Google Adsense ad in
the 728x90 format. For more information on how Adsense can
generate an income for you, do a Google search for "Adsense"
and you will find plenty of suggestions and tutorials.
Remove any Adsense ad border, change general ad colors to blend
in with the color of your page. Black ad text against a white
background page is the best. Change URL colors within the ad to
the blue URL color you often see on many web pages. An example
of this preferrable ad format and configuration, is available
on the niche stock market website i mentioned above:
http://oextradingre
Now, to the main point, what this Adsense ad will do for you is
to put money in your Adsense account, whenever a visitor clicks
on one of the ads. The same visitor may also sign up for your
opt-in newsletter. On the other hand, a visitor may click on an
ad but leave your website without signing up to your newsletter.
Of course, a visitor may also leave without any actions at all.
In the list building process, this combination of Adsense
income and an opt-in form on the same page, can overall help
reduce or even neutralize the cost of getting targeted visitors
from pay per click search engines, into your newsletter.
Income from Adsense can vary from a few cents up to dollars per
click, depending on your target market. To give a clue and a
perspective on how valuable Adsense can be for you, there are
many people out there making a good living from Adsense based
websites alone, even without running any newsletters. But in my
opinion, having a mailing list to promote to, is after all a
reliable way compared to any unpredictable changes in external
programs.
About The Author: Arild Myklebust is the editor and author of a
Free Internet Marketing Tips website:
http://internetmark
Ecourse is included, which is filled with search engine
optimization and online income generating tips and techniques.
Read Realtime IM News.
Please use the HTML version of this article at:
http://www.isnare.
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For more free-reprint articles by Arild Myklebust please visit:
http://www.isnare.
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