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Article Title: Are You Profiting From Your Whole Website?
Author: Douglas Titchmarsh
Word Count: 576
Article URL: http://www.isnare.
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You have a sales page or pages, opt-in pages, and thank you
pages on your website, as well as any articles and news on
there. You have made sure there are links to your subscribe
forms on all the pages, so you have just about covered your
whole site right?
Not quite, ignoring the fact that you probably have tons of
spare webspace left unused, there are more places to make
profits on your exisiting pages right now. We're not just
talking selling banner impressions or placing Adsense either.
The unused, lost profit sections of your website are making
those people who know about them a whole heap of extra profits,
so where are these places?
We can start straight away with your thankyou pages. Each time
a visitor gets to one of these, it means they have placed some
trust in you. They have taken on board your advice, and signed
up or bought something from you. So while your new customer or
subscriber is in this trusting mood, offer them something else.
An upsell, a complimentary product, or a free gift for
subscribing to another of your lists. Whatever you do, make the
most of this chance to make a little extra from someone who
knows you offer good advice, but don't insult them with any old
offer, or you lose the trust again instantly.
Another place for increasing your profits by using dead
webspace is your error pages. You know, those ones which tell
your visitor the page can not be displayed, go somewhere else.
Instead of that, you can customise these pages, and make an
offer to the people who see the page instead of losing them.
Don't just send them back to your home page or sales page
either, offer a compelling, super bargain on your error page,
and capture a customer immediately.
Want to see how much potential just one of your error pages
has?
Just look at your stats for your website, and you may be
surprised how many people are seeing just the 404 error page,
the one that usually says.
"Page cannot be found, this page may have been deleted or
moved" or some variation of that message. I checked, and in
August 2006, on just one of my sites, that page was seen over
4000 times!
When you started your website, you would have sold your soul
for 4000 hits to a single page right?
I know I would, and when I saw this huge waste of potential, I
did something about it. It's not even difficult if you can
build a webpage.
All you need to do is login to your control panel, (this is for
cpanel based webhosts but others may be similar) and click the
"Custom Error Pages" icon. Now choose to edit the 404 error
page, and replace the message with your own offer instead. Save
the file, and go and check your sites new error page by typing
in a url you know doesn't exist.
Now you have a brand new page pulling in potential sales
without any extra work. We don't suggest you do this to all the
error pages, as some can be used to help debug scripts which
aren't working, but there's nothing to stop you from looking
around your site for other places you aren't using to maximise
your profits from your website.
About The Author: Douglas Titchmarsh writes about Internet
Marketing on his weekly newsletter at
http://www.cashinon
finally discover how to bring your dead web-real-estate to life.
http://www.cashinon
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