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Article Title: 3 New Web 2.0 Ways To Increase Traffic To Your
Website
Author: Mohamad Latiff Bin Rahim
Word Count: 968
Article URL: http://www.isnare.
Format: 64cpl
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It's official. The Web 2.0 is here. If you have no idea at all
that it is already here or what it is in the first place, then
you must have been living in the cave for the past 5 years.
Face it. If you're still using some of the outdated Web 1.0
methods to increase traffic to your website, you may still get
some results out of your marketing efforts but you will
eventually lose out to the newer guys who go Web 2.0.
Now let me share with you 3 tips on how to increase traffic to
your website, the Web 2.0 way.
1. Think viral. The concept of viral marketing will never die
out. The Viral meme is what defined and made Life in the first
place. For as long as there is Life, the concept of the Virus
(biological, marketing, electronic, etc) will still continue to
haunt us - for good or ill.
There are 2 basic elements that determine the success of your
marketing virus:-
I) The strength of your viral marketing message, or in the
words of Mark Joyner, its "Buzz-worthiness"
or quality that makes people want to tell others about it
because it is so good.
II) The mechanism by which the virus must spread. Is it easy to
spread the message? Must your referrers go through an elaborate
and troublesome process to spread the message? Or need they
only do what they've always been easily doing in order to
spread your viral message?
From the above 2 elements, you already have an action plan
formulated for you that can be condensed into one sentence:-
create a message that promotes your website, be it in the form
of a video, audio, multimedia, text, blog or a whacky buzzword,
that is truly "buzz-worthy" and at the same time easy to spread
via existing networks.
2. Attack the Social Networks. Either exploit the existing
social networks such as MySpace, Friendster, Squidoo, etc, or
create one of your own that is built around your niche.
There are many Friendster or MySpace clones out there available
for download (for a fee of course) which you can use, tweak or
get a programming expert friend of yours to develop a Social
Network of your own that is built around the niche that you're
involved with.
A good way to market through Social Networks is by having an
interesting profile that offers consistently updated
information about yourself and your business or your website.
Duplicate your blog in your MySpace or Friendster blog as any
updates to your profile or blog will be reflected to the
friends in your network.
Browse the Social Networks for friends who share the same
interests and passions as you and add them as friends. Send
private messages to them and work something out. Say you're
starting a private group of like-minded people who are
passionate about whatever it is your niche is about. Mention
incentives such as money, exclusivity, fame, etc.
Place a limit to the number of people who can join this private
club of yours and be sure to include only those people who have
lots of friends in their network, perhaps ranging in the
hundreds.
3. Blogging, of course, is one of those defining elements of
Web 2.0.
There are different approaches to exploiting the Blogging
phenomenon to market your website. One is to have a blog of
your own. The other is to somehow enable others to have blogs
hosted by you. But if you go the second route, you'll face
tough competition from Blogger, WordPress, TypePad, etc.
The trick is to create a service or software which has
something the others do not have. Or you can create a service,
software, tool or tip page that complements your so-called
competition by giving something of benefit to users of such
blogging services.
One way is to offer RSS feeds tools that enable other bloggers
to syndicate their content to other websites or deliver their
feeds to their readers' desktops or emails.
Another way is to give other bloggers the opportunity to
include "Bookmark" links on their blogs. Websites such as
http://Del.Icio.
their favourite websites with other people.
You can exploit this phenomenon by creating an account with the
various social bookmarking sites and sharing links to your
websites or you can create cool-looking "Bookmark This" icons
for other bloggers and get them to link to your website in
return.
If you write a blog of your own, you can market your blog by
visiting other people's blogs and leaving useful and beneficial
comments on them. Most of the time their comments forms enable
you to include a link back to you in their comments page.
Browse the blogs around your niche and most of the time they
have a link saying "Links to this Post". This enables you to
link to their posts in your blog if you happen to like their
blog posts. Give and take. Blog about another person's blog and
a link to your website may appear in that person's blog in
return. This process is automatic.
There you have it - 3 new Web 2.0 ways to increase traffic to
your website. In truth, there are literally hundreds of other
ways to improve your website marketing the Web 2.0 way that are
not covered here in this article. Now it is up to you to apply
what you have learned here and come up with something that is
even better.
About The Author: Mohamad Latiff is the Creator of the
http://www.TrafficT
will exponentially increase traffic to your website by the
power of viral marketing.
Please use the HTML version of this article at:
http://www.isnare.
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For more free-reprint articles by Mohamad Latiff Bin Rahim
please visit:
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